Initiative Again Proves The Pick Of Aussie Media Agencies

Published on: 10th January 2022 at 10:46 AM

Staff Writers

1 Min Read

Initiative has held onto the number one spot for new media wins for the month of November according to the latest data from martech firm R3.

The IPG-owned agency won the month with wins that included Gulf Western Oil, Insurance Australia Group, Afterpay and Quest Apartments.

The only change to November’s top five from the previous month was UM taking fifth spot. Omnicom’s PHD was second, sister agency OMD was third and Publicis’ Spark Foundry nabbed fourth.

Wavemaker – at seventh – was the only GroupM agency to figure in November’s top 20. Check out the full list below:

TAGGED: Initiative, R3

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