UK digital marketing firm Choozle has released the results of its Gender Stereotyping In Advertising survey and, in good news for you, it comes in handy infographic form (see below).
The top findings of the study included:
- 36 percent of respondents said they like a brand more when it runs advertisements that break gender stereotypes, and 25 per cent said they are more likely to make a purchase from that brand.
- 60 per cent of respondents agreed that fonts and colours in advertisements promote gender stereotypes, while only 13 per cent disagreed.
- 80 per cent of respondents agreed that images in advertisements promote gender stereotypes, while only five per cent disagreed.
- 75 per cent of respondents agreed that words and phrases in advertisements promote gender stereotypes.
- 76 per cent of respondents do not feel excluded when a brand doesn’t target their gender in an advertising campaign.
- 37 per cent of respondents agreed that the advertising industry has a responsibility not to use gender stereotypes.
Anyway, check out the full results below in this handy colour chart thing:
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