Influencing 101: Love Island Stars Get Crash Course In How To Advertise On Social Media

Influencing 101: Love Island Stars Get Crash Course In How To Advertise On Social Media
SHARE
THIS



Contestants from British hit reality show Love Island are being given a helping hand in their transition to life as a B-List celebrity.

The Advertising Standards Authority in the UK and ITV have teamed up to create a ‘cheat sheet to declaring ads on social media’.

“You don’t have to graft to get to grips with the key advertising rules in life after the villa,” said the ASA.

“We don’t want to get all Factor 50 on you, so we’ve written an ABC cheat sheet to help celebs and influencers stay loyal to their followers.”

The cheat sheet stresses the importance of transparency and authenticity for influencers, warning the ASA will take action against any influencer that doesn’t disclose a ‘#ad’ where appropriate.

It also reminds the Love Island survivors that gifts count as ‘payment-in-kind’, meaning they must mark a post as an ad when featuring any freebies.

“Given the popularity and success of Love Island, many brands and companies may look to enter into commercial partnerships with contestants as a quick and effective way of reaching and promoting directly to their social media followers,” the ASA said.

“While there is nothing wrong with that, it’s important that all parties know and understand how and when the advertising rules apply to them to ensure the public aren’t being misled.”

ASA CEO Guy Parker said: “Our checklist is a quick and effective way of helping Love Islanders ensure their social media posts stick to the rules and avoid misleading their followers. Our message is simple: make sure you’re upfront and clear when you’re being paid to post.”

The ASA recently ruled a ‘celebrity’ on social media is anyone with over 30,000 followers, after Instagrammer ThisMamaLife shared a post promoting sleeping tablets.

Always a ratings hit, Love Island has recently kicked off for another season in the UK, already featuring the infamous “Barcelona is in Italy” bungle.

Please login with linkedin to comment

influencing Love Island Social Media

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]