Influencers Banned From Federal Government Campaigns

Influencers Banned From Federal Government Campaigns
SHARE
THIS



Influencers have been banned from appearing in federal government campaigns following a review by the Department of Health into the funding of social media stars.

The review began in late July when The Daily Tele revealed Minister Greg Hunt’s department had forked out more than $600,000 of taxpayers’ dollars for its #GirlsMakeYourMove social media campaign in the last 18 months.

Now, the government has been told by the Assitant Minister of Finance David Coleman to stop social media influencer funding in every department.

According to The Tele, Coleman said: “The government has recently reviewed the use of social media influencers and determined that they will not be used in future campaigns.

The backlash against the social media influencer funding worsened when it was reported some of the influencer paid to take part in the #GirlsMakeYourMove campaign – which spruiked health and wellbeing –  also plugged alcohol on their channels.

As well as this, one particular influencer included in the campaign had previously been forced to apologise for racist content.

At the time of the initial review, Hunt said: “There would need to be a demonstrated benefit and demonstrated suitability of any individual going forward, for this to recommence.

“This would need to include a thorough assessment and vetting process linked to improving the health of Australians.”

Please login with linkedin to comment

Campaigns Federal Government influencer

Latest News

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]