Industry SuperFunds has launched the third generation of the famous ‘Compare the Pair’ advertising campaign, to remind Australians what to look for when choosing a superannuation fund.
The campaign officially launched yesterday across TV, catch-up TV, outdoor, digital and social platforms.
Industry Super Australia’s senior manager of brand and marketing, Bronwyn Hooton, said: “For well over a decade, this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term.”
Hooton said the challenge was to give such a well-known campaign a new lease of life.
“The team has done a great job of giving viewers something fresh, with a touch of intrigue,” she said.
Client: Industry Super Australia (Bronwyn Hooton)
Creative agency: The Shannon Company (Emma Hill)
Production company: The Shannon Company
Director: James Shannon