Industry Super Unveils New ‘Compare The Pair’ Campaign

Industry Super Unveils New ‘Compare The Pair’ Campaign
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Industry SuperFunds has launched the third generation of the famous ‘Compare the Pair’ advertising campaign, to remind Australians what to look for when choosing a superannuation fund. 

The campaign officially launched yesterday across TV, catch-up TV, outdoor, digital and social platforms.

Industry Super Australia’s senior manager of brand and marketing, Bronwyn Hooton, said: “For well over a decade, this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term.”

Hooton said the challenge was to give such a well-known campaign a new lease of life. 

“The team has done a great job of giving viewers something fresh, with a touch of intrigue,” she said.

CREDITS

Client: Industry Super Australia (Bronwyn Hooton)

Creative agency: The Shannon Company (Emma Hill)

Production company: The Shannon Company

Director: James Shannon

Producer: Beaver

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