Bigdatr’s latest webinar series will reveal how brands spend millions in advertising to maintain their market position.
“Industry Secrets” provides exclusive data and insights for channel optimisation, media buying and creative analysis from Insurance, Financial Services, Telecommunications, Travel and Tourism, and the Education industry.
For over a decade, Bigdatr has delivered creative and media insights across 75 industries to 100 globally competitive brands. The webinar series will cover competitive market activity across brands, media channels, and market sectors. Marketing teams can request to analyse any of the 75 industries in a personalised webinar session here.
Increasing market competition has driven advertising benchmarks higher. In the Banking and Finance sector, the Big 4 banks have been spending a lot more on paid media over the past three years, with a 15.8 per cent compound annual growth rate, as tracked by Bigdatr’s Media Value. This raises paid media costs for brands that aim to achieve the same reach, effectiveness, and overall return on advertising spend.
Competitor Expert Sam Nowlan specialises in paid media competition across industries. He says just four industries account for almost a quarter of the $1.08 billion spent on advertising in April 2024. Media Value data show that high spenders have a substantial influence on the advertising market, shaping trends and pricing while making it harder for smaller players to grow and compete.
“Each webinar aims to give marketers clarity on what’s happening in the market and help demystify industry trends that directly affect their marketing performance,” said Nowlan.
Marketers already recognise that competitors can greatly impact their return on ad spend, which pushes the demand for more consistent and reliable competitor data at brand, media, and industry levels.
Nowlan will analyse one industry at a time, making sure Digital and Performance Managers, Marketing Executives, Paid Media Strategists and Media Agencies receive insights most vital to their success.
The webinar series is designed to reveal successful advertising strategies by comparing media mixes and creative messaging directly from the industry’s top-performing brands.
Each session will analyse spending patterns to understand when and where brands allocate their budgets. These insights come from Bigdatr’s Media Value, which helps agencies and in-house marketing teams find the optimal balance between offline and online media spending and even benchmark publishers for better negotiation.
Media insights have a unique focus on Share of Voice, showing the impact of advertising efforts in the market. Media Value analysis will provide detailed SOV metrics, broken down by industry and across 12 different media channels.
During the webinar, attendees will be able to compare their brand’s advertising in specific markets and channels to that of competitors. This comparison includes TV, out-of-home billboards, radio, social media, VOD platforms, plus digital and search advertising.
“You need access to near real-time market insights,” said Nowlan, “Without it, the rest of the market has a competitive advantage over you as you risk losing exposure without timely insights.”
For creative teams, the live webinar will also analyse how top-performing brands adapt their creative and messaging strategies based on the format and audience of different media channels. Bigdatr’s Advertising Creative data is used by marketers to differentiate their brand identities, compare personalised messaging, and receive daily updates across both online and offline channels in near real-time.
Webinars are held throughout June and are free to attend. The first webinar, covering the Insurance industry, will be held on June 11 from 11 a.m. AEST.
Attendees will also receive a comprehensive industry report with actionable data to implement in their marketing strategies post-webinar. Register here.
For marketing teams that would like to explore Bigdatr’s competitor tools before the webinar, sign up for a free trial here.
