Nielsen has announced the launch of its Virtual Australia (VOZ) measurement solution, eTAM VOZ Visual Schedule Builder (VSB) – a fully flexible reporting platform for Australia’s new ‘Total TV’ reporting standard.
VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.
This integration facilitates comprehensive cross-screen planning and reporting for the Australian television industry, improving the measurement and evaluation of viewing audiences.
Nielsen’s eTAM VOZ VSB is the industry’s answer to Australia’s rapidly changing TV viewing habits, most notably increased content availability, platform diversity, and more viewing devices.
It addresses a myriad of issues caused by Australia’s rapid rise from 1.8 to 6.6 screens per household, resulting in TV content being consumed on multiple devices with the connected televisions being the most dominant viewing device in Australian households.
An addition to the tried and tested eTAM software, eTAM VOZ VSB provides a new level of measurement and is now fully accredited for Reach and Frequency data across Metropolitan Broadcast via the industry-endorsed OzTAM Gold Standard, with national accreditation expected soon.
“Through our dynamic and flexible interface Nielsen clients will be able to carry out comprehensive National Broadcast campaign analysis and eTAM VOZ VSB’s report feature will also deliver spot-level analysis, which is crucial for the delivery of comprehensive and accurate campaign Reach and Frequency insights. VSB is fully flexible reporting, which is a feature where we are able to lead and develop a unique proposition in the market,” said Nielsen Television Audience Measurement (TAM) managing director Alicia Olson-Keating.
“Being able to deliver the valuable VOZ data to our partners has taken considerable work, but it’s satisfying and also exciting to see Nielsen’s software helping the market transition to VOZ as the total TV currency. Our subscribing advertisers, broadcasters, and clients can now access this accredited and industry-approved solution, which moves the whole industry another step closer to the holy grail of a single measurement standard for total TV and cross-platform measurement”.
