Indie Australian Podcast Hits 10m Downloads In Less Than Two Years

SYDNEY, AUSTRALIA - NOVEMBER 20: Brittany Hockley and Laura Byrne pose with the Listeners' Choice Award for their podcast Life Uncut at the Australian Podcast Awards on November 20, 2020 in Sydney, Australia. (Photo by Lisa Maree Williams/Getty Images for the Australian Podcast Awards)

An independent podcast hosted by two former reality TV show contestants turned influencers has achieved a significant milestone after launching less than two years ago.

Life Uncut is hosted by Laura Byrne and Brittany Hockley, who both appeared on separate seasons of The Bachelor Australia.

The podcast is recorded in Byrne’s bedroom and has seen significant growth in the last few months. It was only in October 2020 that Byrne and Hockley announced that Life Uncut had hit four million downloads, and since then has gained six million more downloads.

To celebrate their 10 million milestone, Byrne and Hockley each posted a video on their Instagram’s showing themselves partying on a yacht. The video has already racked up 147,000 views on Byrne’s Instagram page and 113,000 on Hockley’s Instagram profile.

Life Uncut also has a Facebook group boasting over 41,000 thousand members.

However, it’s not only Byrne and Hockley who are proving that independent podcasts hosted by women are a successful business model.

Shameless, a pop culture podcast hosted by Zara Macdonald and Michelle Andrews, hit 10 million downloads in 2019. And, in a recent interview with The Australian Financial Review, the pair said that their podcast’s downloads were up 175 per cent compared to last year.

So Dramatic, a reality tv podcast hosted by Megan Pustetto, has achieved one million downloads since launching seven months ago.

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