Indie Australian Podcast Hits 10m Downloads In Less Than Two Years

SYDNEY, AUSTRALIA - NOVEMBER 20: Brittany Hockley and Laura Byrne pose with the Listeners' Choice Award for their podcast Life Uncut at the Australian Podcast Awards on November 20, 2020 in Sydney, Australia. (Photo by Lisa Maree Williams/Getty Images for the Australian Podcast Awards)
SHARE
THIS



An independent podcast hosted by two former reality TV show contestants turned influencers has achieved a significant milestone after launching less than two years ago.

Life Uncut is hosted by Laura Byrne and Brittany Hockley, who both appeared on separate seasons of The Bachelor Australia.

The podcast is recorded in Byrne’s bedroom and has seen significant growth in the last few months. It was only in October 2020 that Byrne and Hockley announced that Life Uncut had hit four million downloads, and since then has gained six million more downloads.

To celebrate their 10 million milestone, Byrne and Hockley each posted a video on their Instagram’s showing themselves partying on a yacht. The video has already racked up 147,000 views on Byrne’s Instagram page and 113,000 on Hockley’s Instagram profile.

 

View this post on Instagram

 

A post shared by Laura Byrne 🌹 (@ladyandacat)


Life Uncut also has a Facebook group boasting over 41,000 thousand members.

However, it’s not only Byrne and Hockley who are proving that independent podcasts hosted by women are a successful business model.

Shameless, a pop culture podcast hosted by Zara Macdonald and Michelle Andrews, hit 10 million downloads in 2019. And, in a recent interview with The Australian Financial Review, the pair said that their podcast’s downloads were up 175 per cent compared to last year.

So Dramatic, a reality tv podcast hosted by Megan Pustetto, has achieved one million downloads since launching seven months ago.

Please login with linkedin to comment

Brittany Hockley independent Laura Byrne Life Uncut Podcast Shameless So Dramatic The Bachelor Australia

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]