B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • The Growth Distillery
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Indie Australian Podcast Hits 10m Downloads In Less Than Two Years
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Indie Australian Podcast Hits 10m Downloads In Less Than Two Years
Media

Indie Australian Podcast Hits 10m Downloads In Less Than Two Years

Staff Writers
Published on: 4th June 2021 at 11:06 AM
Staff Writers
Share
2 Min Read
SHARE

An independent podcast hosted by two former reality TV show contestants turned influencers has achieved a significant milestone after launching less than two years ago.

Life Uncut is hosted by Laura Byrne and Brittany Hockley, who both appeared on separate seasons of The Bachelor Australia.

The podcast is recorded in Byrne’s bedroom and has seen significant growth in the last few months. It was only in October 2020 that Byrne and Hockley announced that Life Uncut had hit four million downloads, and since then has gained six million more downloads.

To celebrate their 10 million milestone, Byrne and Hockley each posted a video on their Instagram’s showing themselves partying on a yacht. The video has already racked up 147,000 views on Byrne’s Instagram page and 113,000 on Hockley’s Instagram profile.

 

View this post on Instagram

 

A post shared by Laura Byrne 🌹 (@ladyandacat)


Life Uncut also has a Facebook group boasting over 41,000 thousand members.

However, it’s not only Byrne and Hockley who are proving that independent podcasts hosted by women are a successful business model.

Shameless, a pop culture podcast hosted by Zara Macdonald and Michelle Andrews, hit 10 million downloads in 2019. And, in a recent interview with The Australian Financial Review, the pair said that their podcast’s downloads were up 175 per cent compared to last year.

So Dramatic, a reality tv podcast hosted by Megan Pustetto, has achieved one million downloads since launching seven months ago.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Brittany Hockley, independent, Laura Byrne, Life Uncut, Podcast, Shameless, So Dramatic, The Bachelor Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?