B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Indie Agency This Is Flow Wins String Of New Clients
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Indie Agency This Is Flow Wins String Of New Clients
Media

Indie Agency This Is Flow Wins String Of New Clients

Staff Writers
Published on: 4th March 2019 at 10:29 AM
Staff Writers
Share
2 Min Read
SHARE

Hot off the heels of being appointed to handle the $3million McVitie’s business, Sydney independent agency, This is Flow, has continued its momentum with further growth for the agency.

New business includes media buying for Zeus Street Greek Restaurants and Domaine Homes, plus the addition of creative responsibilities for McVitie’s and Hydralyte.

Billings are undisclosed.

This increased volume of work is directly attributed to Flow’s nimble structure and the collaboration that’s been built with Flow’s digital and creative partner, True Sydney.

Care Pharmaceutical’s brand, Hydralyte, was a founding media client of the agency, but after a successful trial and as an endorsement to the work produced, TIF has now been given creative and social responsibilities.

Care Pharmaceuticals marketing managers Daniela Fra said: “Flow has really helped us find a simple and effective consolidated solution across our brands.

“Working with one point of contact through Flow, alongside the True team, has ensured that Hydralyte benefits the whole way through from strategy, planning, execution and output.

“We have seen strong results and growth as a direct result of this connected approach”.

After last month being appointed to handle the media planning and buying responsibilities for McVitie’s, Flow has now added the brand’s creative to their roster.

The creative was previously with White Grey.

Growing the portfolio even further, Zeus Street Greek and Domaine Homes are now also taking advantage of the partnership between Flow and True with content and media, as the agencies continue to challenge the traditional model with a new way of working.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: This is Flow
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?