Melbourne-based independent agency, Communicado, has bolstered its integrated offering with the appointment of Georgie Pownall as Managing Director and Sarah McGregor as Executive Creative Director.
Georgie Pownall brings to Communicado a wealth of over 25 years’ industry experience. Having worked at a number of leading agencies such as DDB, Publicis and more recently as the Managing Director at McCann, Georgie Pownall’s career spans multiple business categories including the retail, beauty, financial services, FMCG, education, tourism and health sectors.
Georgie Pownall says, “The team at Communicado specialises in truly integrated communications solutions. The agency now offers big brand and creative thinking that translates through to PR, digital and shopper marketing and I’ve been impressed by their strategic capabilities.
Communicado is on an exciting trajectory – I’m delighted to be coming on board to build on the momentum, and thrilled to have Ms McGregor join us,” says Georgie Pownall.
With more than 20 years’ experience, Sarah McGregor joins Communicado from Cummins&Partners Melbourne. Previously working in Melbourne and London agencies including Leo Burnett, Karmarama, Y&R and Grey London, her work has been locally and internationally recognised at every major award show.
Most notably, Sarah McGregor was the winner of the 2019 Campaign and Creative of the Year at the B&T Women in Media Awards and she has served for three years as Victorian Head of Award School. She is also a member of the RMIT Professional Advisory Committee and Snapchat Creative Council.
Sarah McGregor says, “Communicado’s mission to start where others stop really resonates with me. I love the work that Communicado creates and their willingness to go to the end of the earth for their clients and ideas so I am incredibly excited to be joining such a talented group of people.”
Sean Cummins, Cummins&Partners CCO says, “Sarah leaves Cummins&Partners after her second stint with the agency, the first being her first job. Sarah epitomises the very best of an all round creative leader and she follows an impressive group of C&P alumni to start their own agency or take high office. We’re proud of her and wish her well.”
Kerrie Ryan, Communicado Director, says, “Over the past eight years, Communicado has gone from strength to strength. We have cemented our integrated capabilities with a great team of communications specialists and are proud to have nurtured a company culture that truly celebrates a strong team mentality, and we felt it was time to further bolster our offering.
Bringing with them industry clout and invaluable knowledge, Georgie and Sarah also share our passion for going beyond each brief and will further elevate the Communicado team as well as our work alongside our network of creative partners. We’re thrilled to have them on board and we’re excited by the bigger opportunities ahead,” says Kerrie Ryan.
Wholly independent for more than 30 years, Communicado has been delivering integrated communications solutions for some of Australia’s most loved brands including Dulux Australia, Asahi Premium Beverages, Carpet Court, Mayver’s, Earth Choice, Arcare, PETstock, McCormick Foods and Aeroplane Jelly.
Group image – Communicado Management Team L-R: Lucy Houldsworth – Director, Terence Thean – Head of Digital, Joy Howard – Finance Director, Kerrie Ryan – Director, Sarah McGregor – Executive Creative Director, Georgie Pownall – Managing Director. Photography credit: Eugene Hyland
