Indian High Commission Complains To Australian Govt About MLA’s Lamb Ad

Indian High Commission Complains To Australian Govt About MLA’s Lamb Ad
SHARE
THIS



The High Commission of India has made a complaint to three federal government departments about Meat & Livestock Australia’s (MLA’s) latest lamb ad by The Monkeys, saying that it hurt the religious sentiments of the Indian community.

The Indian High Commission issued its complaint to the Department of Foreign Affairs and Trade, the Department of Communication and Arts and the Department of Agriculture.

“In a video advertisement released by Meat and Livestock Australia recently, Lord Ganesha along with other religious figures is found to be ‘toasting lamb’, which the Indian community consider to be offensive and hurting their religious sentiments,” a statement by the Indian High Commission read.

“The Consulate General of India in Sydney has taken up the matter directly with Meat & Livestock Australia and urged them to withdraw the advertisement.”

This comes after Hindu statesman Rajan Zed called for Australia’s Advertising Standards Bureau to ban the ad.

Moreover, Zed believes MLA board chair Dr. Michele Allan and managing director Richard Norton should resign for “working against the interests of the organisation by upsetting consumers instead of charming them”.

“With strong condemnation of this insensitive ad world over, MLA appeared to be harming its ‘core focus’ of delivering ‘value to its 50,000 levy paying members by growing demand for red meat’,” he said in a statement.

However, it’s not just the Hindus who are calling for the ad to be banned.

Christian, Buddhist and Jewish leaders have followed suit in denouncing the MLA commercial, which they say trivialises various religious figures.

Please login with linkedin to comment

High Commission of India Indian High Commission Meat & Livestock Australia MLA The Monkeys You Never Lamb Alone

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]