Independent Media Agencies Of Australia Hits 100 Member Milestone

Independent Media Agencies Of Australia Hits 100 Member Milestone
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has hit its biggest milestone yet reaching more than 100 members in under two years.

The independent sector represents approximately $2.5 billion in media expenditure and IMAA member agencies employ more than 1,000 people that all contribute to the Australian economy.

The latest new members are:

AFFINITY                                             In Marketing we Trust

Alpha Digital                                         JSL Media

Baker Advertising and Marketing           KWM Media Group

Boon Digital                                          Longreach Media

Bungle Media                                        Loop Media

c three agency                                        Mediavive

Cummins&Partners                               Mumur Group

Digital Minds Group                              Stratosphere

First Page                                              The Wired Agency

Full House Media                                  Trade Indy

Global Media Solutions                         Vonnimedia

Handle Media

IMAA general manager, Sam Buchanan, said: “In under two years since our launch, we’ve grown from just five agencies to 100 members, and reaching this number makes us a strong and influential industry association. All agency applications are evaluated before being approved as IMAA members and all have scale and clout.”

“I’d like to warmly welcome our newest members at a time when the IMAA is really making an impact. We’re excited for what’s to come with big plans in 2022 in the era of the indies.”

The new agency members agreed the IMAA was critical in connecting independent agencies and promoting the importance of indies in the media landscape.

AFFINITY CEO, Luke Brown, said: “Never have we experienced such a dynamic, engaged and progressive group of thinkers in the IMAA and its members. This is no accident really given the type of people attracted to starting or being part of indie agencies: we love to challenge the status quo.”

“Gone are the days where scale of buying matters, in fact quite the opposite. Larger groups can struggle to scale the thinking and that’s where the indies shine. The IMAA is the perfect platform at the perfect time where marketing is looking to do things differently, being more strategic and effective.”

KWM Media Group managing director, Kerry Walters, said: “Being in my fourth decade in advertising and celebrating 21 years with our own agency this year, I felt it was time to embrace an association that centred on independents and all they stood for. I have been blown away with the educational support and promotion of our sector.”

Alpha Digital CEO, Sam Wood, said: “We’re thrilled to join the IMAA and the many independent Australian agencies doing amazing work. Some of the strongest work and best client outcomes come from indies, and we can’t wait to advocate for those agencies as part of the group. The world of marketing now demands more adaptability which fits the skillset of indie agencies and having a networked capability through IMAA allows independents like us to continue delivering for some of Australia’s biggest brands.”

IMAA members receive a range of benefits including connection to a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone.

Please login with linkedin to comment

imaa The Independent Media Agencies of Australia

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]