Independent Media Agencies Of Australia Hits 100 Member Milestone

Independent Media Agencies Of Australia Hits 100 Member Milestone
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has hit its biggest milestone yet reaching more than 100 members in under two years.

The independent sector represents approximately $2.5 billion in media expenditure and IMAA member agencies employ more than 1,000 people that all contribute to the Australian economy.

The latest new members are:

AFFINITY                                             In Marketing we Trust

Alpha Digital                                         JSL Media

Baker Advertising and Marketing           KWM Media Group

Boon Digital                                          Longreach Media

Bungle Media                                        Loop Media

c three agency                                        Mediavive

Cummins&Partners                               Mumur Group

Digital Minds Group                              Stratosphere

First Page                                              The Wired Agency

Full House Media                                  Trade Indy

Global Media Solutions                         Vonnimedia

Handle Media

IMAA general manager, Sam Buchanan, said: “In under two years since our launch, we’ve grown from just five agencies to 100 members, and reaching this number makes us a strong and influential industry association. All agency applications are evaluated before being approved as IMAA members and all have scale and clout.”

“I’d like to warmly welcome our newest members at a time when the IMAA is really making an impact. We’re excited for what’s to come with big plans in 2022 in the era of the indies.”

The new agency members agreed the IMAA was critical in connecting independent agencies and promoting the importance of indies in the media landscape.

AFFINITY CEO, Luke Brown, said: “Never have we experienced such a dynamic, engaged and progressive group of thinkers in the IMAA and its members. This is no accident really given the type of people attracted to starting or being part of indie agencies: we love to challenge the status quo.”

“Gone are the days where scale of buying matters, in fact quite the opposite. Larger groups can struggle to scale the thinking and that’s where the indies shine. The IMAA is the perfect platform at the perfect time where marketing is looking to do things differently, being more strategic and effective.”

KWM Media Group managing director, Kerry Walters, said: “Being in my fourth decade in advertising and celebrating 21 years with our own agency this year, I felt it was time to embrace an association that centred on independents and all they stood for. I have been blown away with the educational support and promotion of our sector.”

Alpha Digital CEO, Sam Wood, said: “We’re thrilled to join the IMAA and the many independent Australian agencies doing amazing work. Some of the strongest work and best client outcomes come from indies, and we can’t wait to advocate for those agencies as part of the group. The world of marketing now demands more adaptability which fits the skillset of indie agencies and having a networked capability through IMAA allows independents like us to continue delivering for some of Australia’s biggest brands.”

IMAA members receive a range of benefits including connection to a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone.

Please login with linkedin to comment

imaa The Independent Media Agencies of Australia

Latest News

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
  • Campaigns
  • Marketing

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show

The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]

AKQA Is Taking Cannes In Cairns To New Heights!
  • Advertising
  • Marketing
  • Media
  • Technology

AKQA Is Taking Cannes In Cairns To New Heights!

Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.

Recommended

by B&T Magazine

B&T Magazine
BBC Studios To Produce Space 22, Its First Original Format For ABC
  • Media

BBC Studios To Produce Space 22, Its First Original Format For ABC

BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
  • Campaigns

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
  • Campaigns

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day

A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
  • Campaigns

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign

Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
  • Media

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]