Inaugural Icon FCF Scholarship Recipients Announced

Inaugural Icon FCF Scholarship Recipients Announced
B&T Magazine
Edited by B&T Magazine



Icon Agency and The Future Communicators Foundation (FCF) have announced Sofiya Khan and Georgie Menzies as the winners of the inaugural Icon Agency Future Communicators Foundation Scholarships.

Lead Image: Sofiya Khan and Georgie Menzies

Icon Agency sponsors two annual scholarships at $2500 AUD each for senior undergraduates enrolled in Public Relations programs at RMIT University, Melbourne.

Each year, the Icon Agency FCF Scholarship focuses on a theme addressing PR strategies for sustainability, with the 2023 theme centring on “Social Responsibility to the Environment in Australia.” Students are tasked with designing an inventive communications campaign that raises awareness of these challenges in a financially conscious and resource-effective approach.

Sofiya Khan won for her “Realfoods: Sip & Learn” campaign, which presents a partnership with Realfoods, a volunteer-run, social enterprise café on RMIT campus. The proposed “Sustainability Mastery Series” would offer workshops in environmental responsibility, leading to an RMIT Sustainability Credential. The campaign also aims to increase sales of the café’s ethically sourced, fair-trade products by 30% over six months.

“The Icon FCF Scholarship is an invaluable tool in furthering my education,” said Khan. “It’s an opportunity to stretch my communication skills to work on what I care about most — sustainability and social responsibility”.

“What I want to do moving forward is to create creative communication,” says Sofiya Khan, “and couple that with the principles and practice of poignant public relations to bolster social responsibility outcomes. This is what the Icon Agency FCF Scholarship is all about”.

Georgie Menzies won for her “Carbon-Conscious Commute” campaign, which “harnesses the power of social media and smartphone apps to create a campaign that encourages people to utilise public transport and greener methods of transportation through a gamified experience.” The proposed smartphone app would provide users with an accurate measurement of their savings in carbon emissions from using public transport while creating a competitive leaderboard with positive reinforcement metrics.

“I am incredibly honoured to be awarded this year’s Icon Agency FCF Scholarship,” said Menzies. “I hope to have the opportunity to work on future projects relating to sustainability and social justice in my professional communications endeavours. I believe that this is an area that we should all collectively be focusing on as we face more prevalent climate issues — and this can be achieved through utilising effective communication tactics to inform and impact change within society”.

The Icon Agency FCF Scholarship competition is open to senior undergraduate students enrolled in Public Relations programs at RMIT University, Melbourne, including the Bachelor of Communication and the Bachelor of Professional Communication. Alongside the financial assistance, the winners receive a one-hour mentor meeting with Icon Agency group account director, Fiona Nwoke and future opportunities with FCF international programs.

“Having spent the first 9 years of my career in the UK working in national radio before transitioning to large PR agencies and then spending the last six here in Australia leading an ever-growing team at Icon, I see first-hand the importance of mentorship to encourage and guide the next generation of PR leaders to affect social impact and change. The industry is always evolving and I believe the practice of continually sharing experiences and knowledge strengthens us both as practitioners and mentors.” said Nwoke.

Since its beginning 21 years ago, Icon Agency has put social values at the heart of its business and culture. This stems from the belief that every business, large or small, has a moral obligation to put people first, drive positive change and protect the planet.

“Being all about people, and having a clear purpose to do right in the world, is something we take very seriously,” says Joanne Painter, co-founder and group managing director of Icon Agency. “Whether it’s sponsoring gender equality research, or donating our time to university boards, we’re big believers in getting involved and giving back to our industry”.




Please login with linkedin to comment

icon agency RMIT

Latest News

NAB Launches Latest Take On “More than Money” Via TBWA\Melbourne
  • Campaigns

NAB Launches Latest Take On “More than Money” Via TBWA\Melbourne

NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]

Activation Union Hires Bree Mankin As Managing Partner
  • Media

Activation Union Hires Bree Mankin As Managing Partner

Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]

Toyota Launches Integrated Electric Vehicle Campaign Via HERO
  • Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]

Canva Launches First Ever Podcast: Design Surfaces
  • Media

Canva Launches First Ever Podcast: Design Surfaces

Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]

SBS Launches Development Fund To Find Australia’s Next Top Documentaries
  • Media

SBS Launches Development Fund To Find Australia’s Next Top Documentaries

SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]

Resolution Nabs Sarah Truong From PHD
  • Advertising

Resolution Nabs Sarah Truong From PHD

Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]

Brisbane Unveils Bold New Tourism Campaign
  • Campaigns

Brisbane Unveils Bold New Tourism Campaign

Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]

Elle Returns To Australia
  • Media

Elle Returns To Australia

Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]

Potential Fallout For The Sydney Roosters In The Wake Of Racial Slur Allegations
  • Marketing

Potential Fallout For The Sydney Roosters In The Wake Of Racial Slur Allegations

The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]

Nominate Your Marketing Heroines: ADMA Celebrates Women’s Achievements On International Women’s Day 2024
  • Marketing

Nominate Your Marketing Heroines: ADMA Celebrates Women’s Achievements On International Women’s Day 2024

To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign
  • Campaigns

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign

With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]