ARN have partnered with UK company AudioMob to launch in-game audio advertisements for mobile games.
This new project means that instead of annoying visual ads that take up your whole screen during gameplay, an audio ad will play instead.
Unskippable in-game audio adverts will appear with a click-through banner and only when a phones volume is turned on.
If the gamer is playing music or a podcast, the in-game audio fades the stream before inserting the ad, then fades back in after the advertisement.
Adam Williams, ARN’s Head of Audio Product and Innovation, said, “I fell in love with In-Game Audio the moment I saw it. Primarily, it solves a problem and major irritation for mobile gamers, and secondly, it serves ads in a high attention environment.
“It gives brands scale, addressability, measurability, and an environment where they can really get creative and show off their brand personality.
“Kudos to Christian and the AudioMob team; this is a beautifully innovative product, and we’re so excited to represent them exclusively in Australia.”
Christian Facey, the Co-founder and CEO of AudioMob said “The beauty of in-game audio ads is that messages can be delivered without interrupting the player.
“This gives brands a better way to communicate with their audience in a highly engaging environment. We felt ARN was a great partner in helping us expand into the Australian market.
“Given the fast-growing and abundant gaming ecosystem in Australia and ARNs long-standing stature and expertise in the audio space, we’re excited about the partnership and to continue to thrive in the audio space together.”
AudioMob recently $14 million at a $110 million valuation to launch this new technology.
