Impact Acquires CRM & Marketing Automation Mediarails

Impact Acquires CRM & Marketing Automation Mediarails
SHARE
THIS



Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, today announced the complete acquisition of Mediarails.

The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers.

Impact CEO David A. Yovanno said: “As the market moves toward a business development mindset in all marketing partnerships, it’s critical for marketers to shift focus to the idea that affiliate and influencer relationships are only parts of the massive market opportunity.

“Mediarails is an ideal complement to our Radius offering, enabling the end-to-end workflow necessary for brands to expand their overall partner marketing strategy.”

Radius by Impact, a performance partnership management platform, started by disrupting the traditional network model and generating significant channel savings that can be reinvested for growth initiatives.

The addition of Mediarails to the Impact offering supports these growth initiatives by equipping performance marketing teams with the automated partner discovery and recruitment workflows they need to become agents of growth for their business.

Mediarails CEO Max Ciccotosto said: “Impact is spearheading an entirely new strategic software category providing growth through all forms of marketing partnerships.

“By joining the ranks of Impact’s well-rounded marketing stack, we look forward to accelerating our ability to build technology that helps marketers efficiently meet and exceed their goals.”

Mediarails leverages automation to treat every partnership with care, no matter the size, allowing brands to engage effectively with even long tail partners.

Mediarails’ powerful capabilities enables marketers to discover and recruit new digital media partners and engage existing ones through tools like email automation, personalisation and engagement alerts.

Acceleration Partners founder and CEO Robert Glazer said: “Impact’s acquisition of Mediarails is a very exciting development for the industry.

“Identifying, recruiting and managing publishers is essential to growing a Performance Partnership program and the accelerated investment and growth in Mediarails will enable revenue-driving growth for partner marketing programs for years to come.”

Rather than jumping between tools, marketers using open and interoperable partner platforms like Radius in conjunction with Mediarails will benefit from workflows executed or automated, all from a single platform.

Additionally, Mediarails also creates rich metadata to evaluate potential partners from available third party sources like Alexa, SimilarWeb and Social Analytics.

As a part of the Impact suite of technology products, Mediarails will continue to be offered as a standalone service, working across the industry to provide partner recruitment and engagement automation.

Fanatics senior affiliate manager Wade Tonkin said: “We’re really excited to see that Mediarails was acquired by Impact.

“Mediarails is already best of breed when it comes to CRM in the Performance Marketing industry and it’s been a big part of growing our program in the direction of top-of-funnel content and social media based affiliates who connect directly with sports fans.

“Mediarails’ tools for Performance Marketing automation including recruiting and optimization workflows and its arsenal of Publisher Discovery tools are game changers and I can’t wait to see what’s coming up next with the resources and experience of the Impact team behind it.”

Please login with linkedin to comment

Impact mediarails

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine