Independent Media Agencies Australia (IMAA) has announced its 2026 InFronts webinar series, with some of the nation’s top media organisations set to present exclusively to the indie sector.
The webinars, to be held throughout September and October, will give IMAA member agencies exclusive access to the media industry’s 2026 Upfronts and Outfronts season, with several IMAA media partners already confirmed to present.
This year’s participants include Amazon, ARN, Foxtel, News Australia, Nine, Paramount, SBS, Reddit and Snap.
The InFronts series, now in its third year, is the indie version of the annual Upfronts and Outfronts period, giving IMAA media partners a dedicated platform to present the most important highlights from their presentations to the independent media agency community.
This year’s sessions will focus on the key insights that indie agencies need to know for the year ahead, including new content and products, audience data, technology developments, commercial opportunities, innovation and future plans.
The series forms part of the IMAA’s long-term commitment to education, knowledge sharing and strengthening relationships between its member agencies and media partners.
IMAA CEO, Sam Buchanan, said: “The IMAA InFronts series is about cutting through the crowded Upfronts and Outfronts season and giving the nation’s indie sector an exclusive front-row seat to the information, innovation and opportunities from media owners and platforms that will shape the year ahead.
“We know that not every independent agency or team member can attend every major media organisation’s Upfronts. Our InFronts series provides a simple, accessible way for people across our ecosystem, particularly planners, buyers, strategists and those working directly on client business, to stay informed about the key developments shaping the market.
“InFronts has become a valuable part of the IMAA’s annual event calendar. For our members, the series provides unique access to timely market intelligence that helps inform planning, client conversations and investment decisions. For our media partners, the series allows them to extend the reach and life of their Upfronts presentations, providing another critical touchpoint to the growing independent agency sector.”
The IMAA InFronts webinar series is exclusively available to IMAA member agencies.
