Local heroes, long-awaited reunions and grassroots sports clubs take centre stage in 2027, with ARN announcing three major content platforms that connect brands with Australians through shared experiences, community stories and moments that matter.
Save Our Club, KIIS & Catch Up and You Are GOLD! will celebrate the people, places and relationships at the heart of Australian life. Each idea will begin on radio before expanding across video, social and in real-life experiences, with integrated opportunities for brands throughout the entire content journey.
SAVE OUR CLUB
Local sporting clubs are the lifeblood of Australian communities. They are where friendships begin, families come together, character is built and memories are made, but many are in urgent need of additional funding, equipment and facilities.
Building on the success of Save Our Pub in 2026, ARN will return in 2027 with Save Our Club, a new national campaign helping grassroots sporting clubs, athletes and coaches with grants, equipment and upgrades.
Led by Christian O’Connell and amplified across the GOLD Network, ARN’s regional network and iHeart, the campaign will search for clubs that need a helping hand. Four clubs will each receive a $5,000 grant, while one will receive a major makeover tailored to what it needs most, from new equipment and upgraded grounds to functional change rooms or improved club facilities. The campaign will culminate in a live grand reopening broadcast celebrating the club and its community.
Brands will have the opportunity to support local clubs through integrated content, social integration, branded video, talent-led commercial content, product placement and activation at the live event.
KIIS & CATCH UP
Distance, finances, work, illness and life’s unexpected challenges can separate people from those they love most.
In 2027, KIIS & Catch Up will reunite Australians with the friends and family they have been missing and give them the opportunity to catch up on lost time.
Led by KIIS Drive and amplified throughout the KIIS Network, ARN’s regional network and iHeart, the campaign will invite listeners to nominate deserving Aussies who dream of being reunited with a loved one. Over four weeks, KIIS will share those stories, reveal selected recipients and bring emotional reunions to life across radio, video, social and in-person experiences.
From grandparents reconnecting with grandchildren and siblings meeting new family members for the first time, to best friends separated by distance, KIIS & Catch Up will capture real human moments designed to stop audiences in their tracks and bring Australians closer to the people who matter most.
Partners can help make these reunions possible, with integration across in-show storytelling, social content, video, commercial activity and the reunion experiences themselves.
YOU ARE GOLD!
Every community has people who quietly go above and beyond, from teachers giving extra time to their students and nurses staying back to care for patients, to charity workers who devote their lives to helping others.
They may see it as simply doing their job, but to the people around them, they are GOLD. In 2027, You Are GOLD! will celebrate the local heroes making a difference across Australia.
Led by Brendan Jones and Amanda Keller and amplified nationally across the GOLD Network, ARN’s regional network and iHeart, the five-week campaign will invite Australians to nominate the extraordinary people in their communities who deserve to be recognised.
Their stories and selfless work will be showcased to the nation, culminating in the crowning of a Gold Hero in front of family and friends, along with a game-changing surprise to be revealed in 2027.
Brands will be able to support and celebrate these local heroes through bespoke in-show content, social content, talent-led commercial activity, video, audio and live-event activation.
Jenni Lees, Director – Integrate by ARN, said: “The best entertainment creates a genuine emotional connection, and these ideas are designed to do exactly that. Save Our Club, KIIS & Catch Up and You Are GOLD! each begin with something Australians care deeply about: their communities, their relationships and the people who make a difference.
“For brands, these are more than campaigns. They are integrated entertainment platforms that create meaningful ways to be part of the story’s audiences choose to listen to, watch, share and experience in real life.”
The three content platforms are a key part of ARN’s 2027 content strategy, bringing together audio, video, social and in-real-life experiences to create distinctive entertainment and integrated opportunities for advertisers.
