The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has today announced 11 new member group deal agreements.
IMAA’s new partners include organisations across tech and data platforms, consumer insights, content marketing, industry software, marketing measurement, client relationship management, and a virtual receptionists company.
The new group deal partners are Criteo, EMX, GWI, Fabulate, AudioNET, The Spec Sheet, Marquee, Mutiny, The Client Relationship Consultancy, Data True and OfficeHQ.
The latest group deal agreements will offer independent media agencies access to a global media commerce platform for ad serving, a digital advertising marketplace and global consumer insights at a reduced group rate, allowing members to save up to 50 per cent in some cases.
“These tools are invaluable for our members but often priced out of reach so being able to broker a group deal gives independent media agencies access to those tools and levels the playing field,” said IMAA general manager, Sam Buchanan (featured image).
“It’s just another way we’re paving the way for independent agencies to effectively compete in the marketplace.”
EMX Victorian sales director, Deryck Wills, added, ‘’It’s been an absolute privilege to be a partner of the IMAA for the last year and a half, to be part of the amazing work that they have done for the independent agencies in such a short amount of time is truly outstanding.
“On behalf of myself and the EMX team we want to thank the entire team over at the IMAA for such great work and can’t wait to see what new initiatives they launch in 2022.’’
The IMAA now boasts more than 100 members, who receive a range of benefits including connection to a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone.
More initiatives will be launched shortly.
