Ikon Melbourne has continued its strong new business momentum, adding Skinner Advertising Services (SAS) to its client roster.
SAS, which pioneered the virtual agency model over 25 years ago, manages a range of well-known Australian brands including Carpet Call and high-profile entertainment company Feld Entertainment, which promotes Disney On Ice and Monster Jam across both Australia and New Zealand.
Ikon Melbourne’s remit includes all social media and content management for both Carpet Call and Feld Entertainment.
Ikon Melbourne managing partner Mel Roberts (feature image) said her team was looking forward to working with SAS and continue the agency’s mission to help transform some of Australia’s favourite brands into Australian icons.
Roberts said: “I’ve enjoyed a longstanding business relationship with Andrew Skinner and am delighted Ikon will be working with his team to provide market leading solutions that will help solve his client’s problems.
“Australians have always loved Disney on Ice and we are excited to be promoting its live shows to a whole new audience across Australia and NZ plus we have been working on the retail-focussed strategy for Carpet Call since January, so we feel confident we are already starting to deliver results.”
SAS MD Andrew Skinner said: “We have always been about looking beyond the obvious and building a strategic positioning that is lasting for our clients. Ikon shares a similar philosophy and so it was a natural fit to add them to our team. We look forward to creating great results together for our clients.”