Do you love your IKEA catalogue more than shopping at IKEA itself? Yet tired of some partner/colleague/thief always making off with it?
Well, the company that appears to have a solution to all of life’s problems appears to have a solution to that, too.
IKEA and DDB Milan have come up with downloadable fake covers that wrap around your beloved catalogue, hence stopping anyone stealing it. If you want one, head here.
https://www.youtube.com/watch?v=FVf8b5dep6A
Sadly, the downloadable fake artistry is all in Italian and apparently comes with your choice of covers for sheepdog, lawnmowers and lamppost fanciers. Check out some of the covers below:
