Swedish furniture giant Ikea has unveiled a new campaign that tackles discrimination towards the LGBTQI+ community.
Launched to coincide with the International Day Against Homophobia, Transphobia and Biphobia on May the 17th, the campaign is called #BeSomeonesHome.
The spot’s the work of Milan-based agency We Are Social and illustrates that social prejudices don’t have to extend to someone’s home.
Ikea has long been a supporter of the LGBTQI+ community and pioneered same-sex couples in its ads as far back as 1994. Then, a TVC in the US featuring a gay couple led to threats of boycotts by conservative religious groups in the country, however, Ikea continued to air the ad.
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