Swedish furniture giant Ikea has unveiled a new campaign that tackles discrimination towards the LGBTQI+ community.
Launched to coincide with the International Day Against Homophobia, Transphobia and Biphobia on May the 17th, the campaign is called #BeSomeonesHome.
The spot’s the work of Milan-based agency We Are Social and illustrates that social prejudices don’t have to extend to someone’s home.
Ikea has long been a supporter of the LGBTQI+ community and pioneered same-sex couples in its ads as far back as 1994. Then, a TVC in the US featuring a gay couple led to threats of boycotts by conservative religious groups in the country, however, Ikea continued to air the ad.
Check out the latest work below:
Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]