Ikea Unveils Global Campaign To Tackle Homophobia, Transphobia & Biphobia

Published on: 20th May 2020 at 7:39 AM

Staff Writers

1 Min Read

Swedish furniture giant Ikea has unveiled a new campaign that tackles discrimination towards the LGBTQI+ community.

Launched to coincide with the International Day Against Homophobia, Transphobia and Biphobia on May the 17th, the campaign is called #BeSomeonesHome.

The spot’s the work of Milan-based agency We Are Social and illustrates that social prejudices don’t have to extend to someone’s home.

Ikea has long been a supporter of the LGBTQI+ community and pioneered same-sex couples in its ads as far back as 1994. Then, a TVC in the US featuring a gay couple led to threats of boycotts by conservative religious groups in the country, however, Ikea continued to air the ad.

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TAGGED: Ad campaigns, Ikea

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.