iHeartRadio Australia Launches App With ‘My Favourites Radio’ Feature, Powered By Optus

iHeartRadio Australia Launches App With ‘My Favourites Radio’ Feature, Powered By Optus
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iHeartRadio Australia announced the launch of My Favourites Radio as part of its brand new app powered by Optus that gives audiences more ways than ever to customise, explore and discover new music, podcasts and entertainment.

iHeartRadio Australia has always offered audiences access to their favourite music, radio and the ability to customise their experience in one simple, free app. But now listeners who download the new app can make the entertainment platform even more personalised and receive the latest updates as they are rolled out globally.

The My Favourites Radio feature puts audiences in control to create their ultimate listening experience combining their favourite songs, artists and genres into a single personalised station that continues to refine and update the more it’s used. The more a listener thumbs-up a song, artist or genre, the better their My Favourites Radio gets.

To start enjoying My Favourites Radio, listeners need to download and switch to the new iHeartRadio app which is available now on iOS and Android. This is not available as an automatic app upgrade.

iHeartRadio Australia’s Content Director Brett “Nozz” Nossiter said: “I’m very excited to launch My Favourites Radio as part of our latest app release. With live and custom radio, podcasts and topical pop up stations, this really places iHeartRadio at the nexus of audio entertainment, putting listeners in control. And we have even bigger enhancements to come in 2017!”

Geraint Davies COO of iHeartRadio Australia said: “This is a huge release with new feature updates and improved integration with wearable technology like the Samsung Gear devices and Apple Watch. As this is a new and updated code base it will enable us to more easily add new app based platforms when they appear.”

The new iHeartRadio app is available to download now on iOS and Android. Listeners need to register to use the app, which will create a comprehensive database to allow for better personalisation of the app and targeted advertising opportunities to the user.

You can stream all of your favourite artists data-free on iHeartRadio with selected Optus mobile plans. Find out how here.

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Hardhat Digital iHeartRadio Australia

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