iD Collective has announced the promotion of the agency’s group general manager, Sarah Young, to managing director.
iD Collective Founder, Amanda Booth will step back into strategy, creative direction, client service and mentorship of staff.
Young has spent seven of her fourteen plus years of industry experience at iD Collective, where she has strategically led PR, marketing, digital and influencer campaigns for some of Australia’s biggest brands including UNIQLO, Dexus Group, Vicinity, Target, Berlei and Michael Hill.
In her new role as managing director, Young will also focus on growing iD Collective’s footprint across all three markets (Melbourne, Sydney and New Zealand), extending iD’s service offering and expanding into new markets and client categories.
iD Collective, founder and director, Amanda Booth said: “Sarah is an integral part of the iD Collective family and has proven to be a hard-working and insightful leader and mentor across the Sydney, Melbourne and Auckland teams.
“We are incredibly excited to have her at the helm and can’t wait to see Sarah leverage her extensive experience and know-how as she continues to evolve and amplify the agency and team.
“Sarah’s promotion also enables me to get back into what I love, including finding creative solutions for brands in these challenging times!”
On her appointment, Young said, “I feel extremely excited to be stepping into the role of Managing Director and leading our team.
“Working with our talented team across all three markets, I’m looking forward to leading, shaping and growing the agency in new and exciting directions, while showcasing all that iD has to offer.”
With a Trans-Tasman footprint in Sydney, Melbourne, Perth and Auckland, iD continues to expand, offering support to brands of all sizes, across digital, social media & content creation, PR, events & activations, influencer marketing, creative ideation and brand marketing services.
