IAS’ Jessica Miles On Leadership In A Hybrid Workplace
It is 2019, the year before the world changed. I’m a good number of years into my career, and I finally feel I’ve found the right fit. I work for a great company surrounded by excellent team members and feel supported by IAS leadership in my life and career decisions. Some would say that I am feeling pretty chuffed.
On a particular morning (one of the five mornings I religiously head into the city), I walk into my swanky office building with its shiny floors and more than ten lifts. I select my level, and I’m directed to lift “E”. Eventually (and it did take some time, but don’t all lifts in important buildings take time?), I get into the lift, shuffle to the back so that every possible person can cram into the elevator (what did they say the max number of people was for this lift?) and then we’re off.
Once I reach my level, I squeeze my way out with a few “sorry!” along the way and exit onto my corporate floor. Buzzing my access pass, I enter the glass door of my office, with a kitchenette in the corner, a bunch of desks and a few meeting rooms and take my place at my desk. A couple of plants sit near my desk, adding colour to the corporate feel. Soon, my colleague rushes in, slightly dishevelled. She mumbles something about her baby being sick and her being caught in traffic. Then with a big sigh, she collapses in her seat, takes her laptop out and tiredly starts flicking through her emails. I shake my head. I don’t know how I’ll do it when I’m a mum.
Fast forward to today. Over two years of lockdowns and a pandemic have resulted in new challenges and a new appreciation for the workplace. Now in a leadership role, it falls on me to shape the working environment that drives employee engagement and builds an ‘optimised’ work and hybrid culture.
Hybrid work environments provide new ways for employees to collaborate productively, but leaders must intentionally create those opportunities. Recent Gartner research found that 71 per cent of HR leaders are more concerned about employee collaboration this year than before the COVID-19 pandemic. How valid are these concerns, and what needs to be done to protect and drive collaboration and innovation in today’s remote and hybrid working environments?
It’s true that when employees aren’t physically colocated, their interactions are more scheduled than spontaneous — and interactions commonly occur through screens. Employees don’t experience the interactions that might happen in an office. Even a simple social conversation with a co-worker can take effort.
Leaders must empower employees to collaborate more intentionally to unleash innovation in this context. Gartner research shows that teams of knowledge workers who collaborate intentionally are nearly three times more likely to achieve high team innovation than teams that do not use an intentional approach.
Transitioning to the New Normal of the Hybrid Workforce
While the emergency work-from-home measures may have precipitated the shift to virtual work in 2020, plans for the new hybrid workforce are becoming less reactionary and more deliberate now. According to a McKinsey survey, nine in ten organisations plan to combine remote and on-site work going forward. While there’s no one-size-fits-all model for a hybrid workforce or team, the term usually refers to a setting where some employees work remotely, some work on-site, and others work a combination of both.
Leaders must balance differing employee preferences with a desire for continued productivity and collaboration. Some team members may be clamouring to return to the office, but many others want to continue working from home.
That’s why hybrid workforce policies and how effectively managers can lead hybrid and virtual teams will be vital for attracting and retaining talent in many industries.
Here are my top four considerations in leading a Hybrid Workforce:
Leading a hybrid team requires adaptability to change and an openness to experimentation. I believe leaders will be most successful when they take these steps:
1. Acknowledge what’s new and different about the hybrid workforce.
Leaders should start by acknowledging that this environment is new and different and that what works for one person will not work for everyone. Leaders must reassure people that whether they’re working in person, remotely, or a combination of those, their choice is not career-limiting, and their contributions are valued. They must also set the stage for effective team collaboration.
Work to create a psychologically safe work environment where people can be open about their uncertainties and frustrations. Ensure team members have the skills to hold candid conversations with one another, no matter where they are.
The office environment must support the business’s and the employee’s needs. A space to be social, collaborative and creative. A room for flexibility and freedom to grow. Every part of the office needs to be structured to support agile working structures and facilitate increased efficiency and better communication than what employees can achieve at home.
2. Foster inclusion in your hybrid workforce.
Work to maintain or establish inclusive practices for team huddles or group calls. In 2020, when everyone worked from home, many experienced firsthand the challenges of contributing in virtual meetings — something already-remote workers knew all too well.
As companies adapt to hybrid workforce, ensure meetings remain inclusive. Without intentionality and clearly defined processes, it could be easy for those returning to work in person to fall back into old habits, unintentionally excluding or overlooking colleagues working offsite.
Also, help your new hybrid workforce develop an identity by crafting a set of shared team norms and expectations. Everyone should understand the team’s purpose and goals, work processes, meeting frequency, and how decisions will be made.
This approach should also be extended to the office, establishing an environment that considers different life stages and requirements and accounting for different beliefs and cultures.
3. Cultivate the mindsets of agility and resilience.
In the same McKinsey study mentioned above, researchers also found that organisations willing to take a “test-and-learn” approach to design — and redesign — their processes for a more remote workforce realise higher productivity levels.
Learning agility, or adapting and thriving in new situations, is crucial to your organisation’s hybrid workforce success. Leaders should schedule time every couple weeks to talk with their team members about what’s working and what isn’t. In addition, they should connect with other leaders of hybrid teams throughout the organisation.
4. Pay close attention to alignment
When you look around, do you see a strong direction? In other words, do team members agree on the group’s overall goals? Ask yourself whether your group is aligned — whether members with different tasks and roles coordinate their work.
When teams have strong alignment and commitment, they feel responsible for the success and well-being of the group. There’s a high level of trust and psychological safety.
While a more hybrid team may present new challenges to collaborate and navigate across boundaries, the solutions to today’s most pressing business challenges are often found at the intersection of multiple boundaries. When members of your hybrid workforce see leaders recalibrate, adapt, and embrace the future with an agile and collaborative mindset, they’ll likely do the same.
Latest News
History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist
Pen the acceptance speech and ready your best thongs and muumuu, because the Cairns Crocodiles shortlist has arrived.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.
Stay In The House From Up! Airbnb Introduces Icons
Airbnb is now letting people stay in "iconic" places that sadly doesn't include the house from Silence Of The Lambs.
Changing The Conversation: The Role Of Media In Ending Violence Against Women
Governments are finally waking up to the DV crisis. Here, B&T chats with Jasmin Bedir on the role media can play.
“If You Want To Listen To Something Else, Go For It”: Fifi Box On Blocking Out The Noise & Focussing On What Works
No one is at the coal face of Melbourne radio like Fifi Box. Here, she chats with B&T without coughing up a lung.
Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
B&T continuing our series on sports sponsorships. And, yet again, there's little good news for the ten pin bowlers.
Choose A Path Less Trodden This Cannes In Cairns
Not since Wonka opened the factory has there been such a hot ticket in town. Here's how to make the most of Cairns.
Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
Quip boss calls out her highlights of the Cannes agenda. We're assuming B&T staff b-boy demonstration was an oversight.
Here Are The Agencies That Made AFR’s Best Places To Work List And What The Industry Can Learn From Them
Did your office not make the list? Make sure your boss shouts at least two schooners at office drinks come Friday.
Get Ready, B&T’s Best Of The Best Is Back With The Top Holding Company Executive Leaders – Creative!
Want to know who the Grandest of the Grand Poobahs in the industry are? Look no further than this exhaustive list.
How A Glittering Campaign Helped The Australian Museum Sell 400,000 Tickets
B&T thoroughly enjoyed the Ramses exhibition at The Australian Museum, despite thinking we were going to the Archibald.
TV Ratings (30/04/2024): A “Shoey” Straight From A Fish’s Mouth Launches The Cheap Seats Into 2024
Last night's TV saw horny farmers beat Lego nerds, who beat fame-obsessed home cooks, who beat a chap with a large fish.
Spotlight Extends Partnership With Starlight Children’s Foundation
B&T always happy to promote the excellent work of the Starlight Foundation. Less so the Starfish Fanciers Foundation.
Amazon’s Advertising Quarterly Revenue Soars To $11.8bn
There are so many Amazon couriers visiting B&T headquarters at the moment our office dog doesn't know who to maul first.
VML Wellington Welcomes Jacob McGregor As Pou Ārahi Māori
McGregor set to lead cultural competency and safety at VML Wellington in important new gig.
“They Grow Up So Fast”: Simon Fowler On Five Years Of ABEL
Abel's CEO talks lessons learned from the agency's first five years. Including staff nicking all the Nespresso capsules.
Kyle & Jackie O Urge Melbourne To Pick A Side
Who can stop Kyle & Jackie O's indelible march into Melbourne radio? Is Peter 'Moony' Moon waiting by the phone?
Future & Taika Waititi Feature In Striking New Global Belvedere Campaign
Not only does drinking vodka make you cool like these dudes, it also has great weight loss properties for the bone idle.
The Fall Of Bonza: A Case Study In How To, And Not To, React In A Crisis
Does the collapse of yet another budget airline hark back to a gentler time of 17 hours spent on a Greyhound bus?
Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”
Trinity P3's Ellie Angell says agencies are overusing the word unique. You could add omnichannel & holisitic to that.
Ex Marketing & Advertising Exec Releases Melanoma Memoir
Ex-adlander Anne Gately has penned a tome to skin cancer. Which is a handy reminder to check your moles, people.
Mamamia Appoint Danni Wright As New Head Of Strategy
Danni Wright takes up Mamamia's strategy reins with a feng shui expert called over positioning of office chaise lounge.
From The Bureau: Championing Competency & Cross-Industry Collaboration
The IAB's Jonas Jaanimagi calls for more specialisation in adtech. Meaning you'll understand it less than you already do.