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B&T > Advertising > IAS Delivers Enhanced Insights With Amazon
Advertising

IAS Delivers Enhanced Insights With Amazon

Staff Writers
Published on: 31st May 2024 at 11:37 AM
Edited by Staff Writers
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Integral Ad Science has announced its expanded reporting, and insights are now available for Amazon DSP media buys.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

“IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement,” said Lisa Utzschneider, CEO of IAS.

“This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance”.

IAS now provides Amazon DSP media buyers with:

  • Brand safety and suitability, viewability, and IVT measurement on custom audiences and viewability and IVT measurement on Twitch.
  • Cross-device measurement for web and in-app across CTV, mobile, desktop, and tablet.

IAS’s Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal, designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.

In Q3 2023, IAS enhanced its integration with Amazon Ads to include Context Control pre-bid segments. In addition to IAS’s standard pre-bid segments within Amazon DSP, customers can easily have controls to decide where their ads appear and easily reach contextually relevant content.

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TAGGED: Amazon, IAS
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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