IAB Australia has opened the 2021 MeasureUP Research Awards for submissions to showcase quality Australian media research.
Media owners, platforms and technology companies are invited to enter before 5pm Friday 1st October 2021. The winners to be announced on 28th October at IAB 2021 MeasureUP, Australia’s only conference focused on media measurement and ad effectiveness.
Submissions are being accepted across four categories for:
- Digital media or cross media / advertising research
- Digital media or cross media ad effectiveness case study with accompanying research
- Cultural / societal research
- Consumer category or audience behaviour research
The IAB is committed to encouraging and showcasing quality and innovative trade research. There is no cost to enter, and multiple studies are welcome.
Submissions will be judged by senior media agency representatives who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers, and advertiser.
Projects can be of any budget – large or small – and must have been conducted by media owners, publishers, platforms, ad tech and martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from September 2020.
Gai Le Roy, CEO of IAB Australia (pictured) commented, “we were overwhelmed by the positive response to the first year of the MeasureUp Awards in 2020, and with so many changes in measurement, research techniques and media consumption we are hoping to see a fabulous array of entries for the 2021 awards.”
