IAB Australia Summit Puts The Spotlight On First-Party Data And Privacy Policy Changes

IAB Australia Summit Puts The Spotlight On First-Party Data And Privacy Policy Changes
SHARE
THIS



The Interactive Advertising Bureau (IAB) of Australia held a conference early on Tuesday morning which focused on the upcoming changes in first-party data usage by companies, suggesting ways that businesses can enter this new era as smoothly as possible.

The summit, presented by the IAB’s technology lead Jonas Jaanimagi, began with a short display of the contents of the council’s first party-data handbook, which will explain in greater detail what the definition of the term is and provide some examples of the various types of first-party data. Yun Yip, general manager of Foxcatcher, explained the six steps that can lead businesses to success in the cookie-less era, while Rick Knott, general manager of Australia/New Zealand for InfoSum, provided his insights on what data clean rooms are and how they can be used to develop successful campaigns.

Moving forward, Sarah Waladan, director of policy and regulatory affairs for IAB and Sophie Dawson, partner at Bird and Bird, focused on the current legislation regarding first-party data and the changes that are soon to be made. It was pointed out that while the change in government may push these changes back by about 12 months, outlining the procedures of these changes, they would also be focusing on protecting the privacy of individuals, while ensuring that the smooth functioning of the digital economy will not be impeded in any way.

Companies will need to be ready to adapt to these changes, showing a willingness to reform their processes in accordance with the new legislations and review their terms, conditions and notices regularly to ensure they are not unknowingly breaching any laws.

Closing the event was a panel discussion between several industry experts, such as June Cheung, regional director of JAPAC for Oracle Advertising, Greg Cattelain, head of biddable media at Spark Foundry, Richard O’ Sullivan, general manager of Australia & New Zealand for InMobi, Moritz Von Sanden, national sales director for Audience 360 and Sarah Dawson.

The panelists touched on several key topics regarding the responsible usage of first-party data, such as the many opportunities that may arise for businesses but also the challenges that lie ahead in the cookie-less world. Among other issues that were discussed were how to deal with user consent, providing recommendations for buyers and sellers, the consumer’s value exchange, with the panelist’s closing by answering some of the audience’s questions.

The IAB Australia summit provided some necessary insight towards a topic that is considered a hot potato for even the most experienced people in the tech industry.

Please login with linkedin to comment

iab australia

Latest News

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans
  • Media

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans

A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]

Fabulate Names Marie Galinsky As National Sales Director
  • Marketing

Fabulate Names Marie Galinsky As National Sales Director

Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
  • Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer
  • Technology

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer

Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results
  • Media

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results

Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]

VMG Appoints Brendan Harper As Frontier Media Queensland GM
  • Media

VMG Appoints Brendan Harper As Frontier Media Queensland GM

Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]

Havas Australia Appoints OIS As Third-Party Verification Partner
  • Advertising

Havas Australia Appoints OIS As Third-Party Verification Partner

Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings
  • Media

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings

BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]

OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]