Hyundai Launches Matildas ‘Thank You Letters’ Campaign

Hyundai Launches Matildas ‘Thank You Letters’ Campaign

As the Matildas inch further towards the FIFA Women’s World Cup kick-off in France, Hyundai Motor Company Australia have officially launched its Matildas “Thank You Letters” campaign.

Following the success of the Socceroos ‘Thank You Letters’ campaign in 2018, Hyundai wanted to share these little known but incredibly powerful stories from some of Australia’s best athletes, along with the help of agencies Octagon and Milkmoney.

Four key Matildas players including Sam Kerr, Lisa de Vanna, Alanna Kennedy and Clare Polkinghorne were given the opportunity to put pen to paper and write a thank you letter to their mentors and people who were instrumental in their professional football careers.

Intended to position the Matildas on equal footing as their male counterparts, Hyundai have used their substantial commercial muscle to give players a platform to thank their mentors.

These videos will be shared across multiple channels, with each video featuring their mentor and letter recipient, including Cheryl Salisbury, former Matildas Captain and the most-capped Matilda in history.

JW Lee from Hyundai believes the “Thank You Letters” campaign is empowering for the players.

Lee said: “Hyundai has always been one of Australia’s proudest football fans. This campaign is about powerful and emotive storytelling, and it puts the spotlight on each of the people who have made an impact on the lives of Matildas players, supporting them through their journey to footballs biggest stage.”

“This is not just a standalone campaign. For Hyundai, it’s part of something much bigger. Supporting the Matildas is part of our desire to help grow women’s football and give these players the recognition and profiles they deserve.

“As some of the most talented athletes in the country, and the nation’s best female football players, they truly deserve the opportunity to become household names.”


Client: Hyundai

Lead agency: Octagon

Content production: Milkmoney

Media: Hearts and Science

PR: Neon Black

Partner: Football Federation Australia

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