After a three way agency pitch, KitchenAid ANZ has appointed HYLAND to develop the local creative, media and digital plans for their end to end campaigns.
HYLAND founder Virginia Hyland said: “We are super pumped to be working with Rebecca, her team and the beautiful KitchenAid brand.
“They are very modern in their thinking around creating an end to end strategy to talk to consumers about the entire KitchenAid range. This makes them the perfect client for HYLAND to work in partnership with.”
After launching 100 Years, Hyland will be launching the creative for the Christmas celebration period featuring the new KitchenAid Gelato Collection colour range.
The creative campaign will launch November and is a celebration of makers all over Australia as well as the new summer KitchenAid colour range.
Hyland concluded: “HYLAND has built enormous equity over the years as a most trusted agency partner for our clients.
“We love working with clients who want to challenge the status quo and think about how to best impact every point of the purchase journey – media, creative, content and ecommerce. We’re excited to work with KitchenAid to deliver better results and have engaged HAVAS as our partner to support our e-commerce firepower”.