B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • Thinkerbell
  • B&T Women in Media
  • State of Origin
  • AI
  • EssenceMediaCom
  • ARN
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Hungry Jack’s Recruits YouTube Star Pikotaro To Launch ‘Summer BBQ Whopper’ Via Eleven & BOLT
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Hungry Jack’s Recruits YouTube Star Pikotaro To Launch ‘Summer BBQ Whopper’ Via Eleven & BOLT
AdvertisingCampaigns

Hungry Jack’s Recruits YouTube Star Pikotaro To Launch ‘Summer BBQ Whopper’ Via Eleven & BOLT

Staff Writers
Published on: 10th December 2018 at 12:06 PM
Staff Writers
Share
2 Min Read
SHARE

Burger chain Hungry Jack’s has launched its latest innovation, the ‘Summer BBQ Whopper’, with the help of Japanese YouTube sensation Pikotaro.

The campaign sees Pikotaro deliver a comedic parody of “PPAP” (Pen-Pineapple-Apple-Pen), which has clocked over 235 million views on the comedian’s official YouTube channel.

The campaign brings the Japanese entertainer back for more pineapple as he dances his way through the 60-second social media video building his imaginary whopper burger.

Claudia Cullen, brand marketing manager at Hungry Jack’s, said: “We wanted to create something that made our audience laugh and ultimately appreciate the fun yet delicious food we offer at Hungry Jack’s.”

The ‘Summer BBQ Pineapple Whopper’ video is running across Hungry Jack’s social media channels to support the release of the new menu item, which will be available until 15 January 2019.

The 15- and 6-second video and supporting social media assets were created by PR agency Eleven and its content arm, BOLT.

CREDITS

Client: Hungry Jack’s

Brand marketing manager: Claudia Cullen

PR agency: Eleven

Managing director: Roberto Pace

Account director: Jodi Doherty

Content agency: BOLT

Chief creative officer: Andy DiLallo

Creative directors: Russ Tucker and Misha McDonald

Head of production: Lisa Brown

Producer: Savannah Anseline

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BOLT, ELEVEN, hungry jacks
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
Netball World Cup 2027 Appoints FutureBrand & Octagon To Build Brand Strategy, Identity & Experience
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?