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Reading: Hungry Jack’s Introduces The Drive-Thru “Brekk-E-Tag” So Customers No Longer Need Think
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B&T > Marketing > Hungry Jack’s Introduces The Drive-Thru “Brekk-E-Tag” So Customers No Longer Need Think
Marketing

Hungry Jack’s Introduces The Drive-Thru “Brekk-E-Tag” So Customers No Longer Need Think

Staff Writers
Published on: 19th October 2016 at 10:09 AM
Staff Writers
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Do you love a Hungry Jack’s breakfast each and every morning but find the idea of actually speaking into the order taking machine all too taxing? Well, you no longer have to thanks to the burger chain’s new Brekk-E-Tag system.

Simply fix Brekk-E-Tag to the windshield – as you would a road toll e-tag – it automatically remembers your order, drive through the drive-thru, and your sausage and egg muffin and coffee are waiting at the other end.

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However, the Brekk-E-Tag doesn’t eliminate totally and utter laziness completely as you’ll still have to pay at the other end and lean out the window to receive your order.

Hungry Jack’s apparently came up with the idea when it realised its breakfast customers were habitual and would use its drive-thrus most mornings and order the same meals.

But in bad news for lazy junk food lovers, the system is presently being trialled in just the one outlet – its Tumbi Umbi restaurant on the NSW central coast.

A spokesperson for the burger conglomerate said: “It’s designed to appeal to mums on the morning school run, tradies leaving for work in the early hours of the morning and regular Hungry Jack’s breakfast consumers on the go.”

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TAGGED: Advertising Standards Bureau, hungry jacks, santa
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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