A Hungarian journalist has made the interesting and somewhat unfortunate decision to play tribal dress-up in order to raise awareness of secluded African tribes.
Only problem is, she’s not an African woman, and she hasn’t done a whole lot of the ‘raising awareness’ part of it.
The article was submitted by Balogh to the website Bored Panda through their public submission form. It has been viewed over 130,000 times.
As part of this work, she undertook a photo project with the help of a graphic designer, titled ‘I Morphed Myself Into Tribal Women To Raise Awareness Of Their Secluded Cultures’, which involved her appearing in a series of photographs dressed as women from seven tribes in Africa that “are at the brink of extinction”.
For some reason, Balogh felt the need to use herself in the photos despite using the actual African women from the tribes as templates for copying not only their dress, but oh yes, their skin colour as well.
Underneath each image showing Balogh in her natural state, then blacked up, and then the black woman she’s dressed up as, she added a brief description of the tribe she is impersonating. But that’s all folks.
There is no discussion of the social or political history that is creating change or leading to “extinction” or even a quote from anyone in the tribe.
In an update on Bored Panda, Balogh has written, “Since I had no intentions to offend anyone and yet I’m not able to answer to all of you, I’ve decided to delete my post.
“My intention was 100 per cent pure with this tribal art, being a human right lawyer and journalist who knows pretty much about racism and similar issues, I have never imagined that my work will annoy so many people and that I will have to explain myself. And sure, I will not do that. Keep calm and love every human.”
Website comments have been pretty much in the same boat as us – confused, appalled and scratching our heads profusely.
One commenter politely wrote, “Yikes. Totally get that people want to raise awareness and that’s great. Using blackface isn’t the way to do it though”.
Another woman claiming to be related to women in a number of the tribes wrote that she was “absolutely appalled at your nerve”.
“While we are out here being killed over our dark skins, being deemed inferior because of our cultures, you think being an African woman is a costume you get to put on and take off!”
We’ll leave this one right in the ‘nope’ basket.
Photos by Boglarka Balogh
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]