HubSpot Team Up With A Series Of Brands To Deliver A Day of Upskilling

HubSpot Team Up With A Series Of Brands To Deliver A Day of Upskilling

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of ‘The Great Upskill’, which will see brands across APAC including Google ANZ, MessageMedia, Meltwater, Seismic, and Aircall, give their employees a full workday during the week of May 9–13 to dedicate to upskilling and job-related learning.

The movement comes on the back of new research from HubSpot, which found over two thirds (71%) of Australian workers wish their employer placed higher importance on job-related learning and upskilling, with a further four out of five saying it’s bumped to the bottom of the to-do list when work gets busy.

“Considering the changes we’re seeing in the talent market at the moment, it’s important businesses tune into their teams, and provide them with the environment and resources they need to thrive,” said Kat Warboys, APAC marketing director at HubSpot.

“Providing our teams with the time and space to dedicate to learning is vital — not just to the individual who values upskilling to grow and feel engaged at work but to future-proof businesses too. In fact, our research showed more than 70% of employees today are looking for workplaces that prioritise learning and development over a competitive salary.

“We know talent want to be constantly learning and upskilling but struggle to find the time to dedicate to it outside of work hours. We are serious about helping our team upskill and it’s why, together with our partners, we are starting The Great Upskill movement. We hope more businesses understand the importance of upskilling, and dedicate the time and resources for their team to do so.”

Joining the cohort of companies pledging to participate in The Great Upskill is Google ANZ. Google has a long history of supporting employees with work-related learning, with the company’s involvement opening up a dedicated day for upskilling to thousands of its employees.

“Our team is proud to participate in HubSpot’s The Great Upskill initiative. Learning new skills is critical to growing our own careers, and helping Australian businesses and organisations to succeed. It can sometimes be hard to know where to start, but simply setting aside a day to focus on this is a positive step on this path.” said John Ball, country manager, Google customer solutions at Google Australia.

The Great Upskill forms part of HubSpot’s annual World Certification Week, taking place from 9–13 May 2022. First introduced in 2020, World Certification Week encourages leaders, employees, and students alike to dedicate their time to professional development by completing a free certification via HubSpot Academy. The initiative will see HubSpot pledge a $5 donation to the Clontarf Foundation for each certification completed, with donations exceeding $15,000 in 2021.

World Certification Week is open to all, interested participants can head to HubSpot Academy and start any of our (completely free) certifications.

To learn more about World Certification Week and to register for the event, head to www.worldcertweek.com.au. For more information about how you can participate in The Great Upskill, head to www.academy.hubspot.com/the-great-upskill.




Please login with linkedin to comment

Google hubspot The Great Upskill

Latest News

Industry Shares Trends Shaping The Industry This International Creators Day
  • Marketing

Industry Shares Trends Shaping The Industry This International Creators Day

Creators are the foundation of the media and advertising industry, responsible for so much of the incredible work that graces our screens every day. But what shifts are we seeing in the industry and how is this going to shape the year ahead? This International Creators Day, B&T asked the industry exactly that. From Gypsy […]

Marble Extends HOYTS Sensory Screenings Partnership
  • Marketing

Marble Extends HOYTS Sensory Screenings Partnership

Online disability and aged care support platform Marble has extended its partnership with HOYTS, via EssenceMediacom, through until July 2024. Mable is an Australian platform where people who require in-home or community care and support can search for and connect directly with independent support workers in their area. Mable became Australia’s first-ever sensory screening partner […]

Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
  • Campaigns

Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute

Every year in Australia, over 1000 children are diagnosed with cancer. These children can’t find a cure by themselves. Their lives depend on research, and research depends on donations. “The task for Orphan was to create an end-of-financial-year tax campaign that brought together the three pillars of Children’s Cancer Institute: The children. The research. And […]

Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
  • Campaigns

Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign

Specialist orthodontic group Smile Team and creative agency Keep Left are spreading smiles with a campaign that makes it hard to suppress your smile. Smile Team is a group of expert orthodontists with more than five decades of experience creating confident and beautiful smiles. In 2023, Smile Team engaged Keep Left with a brand challenge […]

Opinion: How Video Calls Neglect Learning Diversity
  • Opinion

Opinion: How Video Calls Neglect Learning Diversity

Video calls became de rigueur during the COVID pandemic but while everyone’s new favourite(?) way of communicating has allowed for working at home, it may be leaving some people behind, writes James Evans (pictured), planning director at EssenceMediacom Sydney. Video calls may inadvertently sideline diverse learning styles, significantly impacting workplace inclusivity, especially for auditory and […]

DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
  • Technology

DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc

DoubleVerify (“DV”) has announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification, demonstrating commitment to AI governance. TrustArc’s Responsible AI Certification assesses and, where eligible, certifies the practices of organisations that develop and deploy AI systems against the Assessment Criteria, which verifies a company’s rigorous commitment to developing and deploying responsible […]

Smile For A Good Cause:  The Social Media Campaign Giving Back To The Community
  • Campaigns

Smile For A Good Cause: The Social Media Campaign Giving Back To The Community

Teeth On Implants, a leading dental care provider, has announced the launch of its ‘Smile for a Good Cause’ campaign, aimed at giving back to the community while promoting dental health awareness. Starting April 23, the campaign will run on Facebook and Instagram, where for every new like or follow Teeth On Implants receives, the […]

Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
  • Technology

Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X

X Corp has been ordered to take down videos of an alleged Sydney stabbing incident until a full court hearing can take place tomorrow. Lead image: Elon Musk mocks Australia’s PM on X, claiming Anthony Albanese he has been ‘advertising’ the social media platform. Albanese said Musk could not lecture Australians about free speech.  Elon […]

Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
  • Advertising

Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign

A billboard advertisement for real estate developer Orchard Piper has had a complaint against it upheld by the Ad Standards Community Panel after it was found that sexually exploitative images used in the campaign breached the AANA Code of Ethics. The billboard advertisement promoting a real estate development featured several images, including one of a […]

Entries For Five Decades Of Advertising Graduates Awards Close On Monday
  • Advertising

Entries For Five Decades Of Advertising Graduates Awards Close On Monday

Entries for the QUT Business School’s Five Decades of Advertising awards close on Monday. The competition celebrates 50 years of advertising being taught in Australian universities and will identify an outstanding advertising graduate who made a significant impact on the industry in each of those five decades. QUT offered the first university program in 1974, […]

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
  • Marketing

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal

Just five years ago, Australia’s female Rugby Union team was still utilising chocolate fundraising boxes to go on tour. Now, three years after first signing, Cadbury Australia has elevated its commitment to the team, signing on as the Principal Partner for the next six years. Lead image: L-R – Wallaroos Eva Karpani, Piper Duck, Director […]

Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
  • Marketing

Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia

Campfire x has announced its partnership with Nando’s, home of PERi-PERi flame-grilled chicken, to support First Nations communities and acknowledge country. This collaboration marks a significant step towards promoting meaningful relationships with First Nations people and promoting cultural recognition based on mutual respect. Together, Campfire x and Nando’s have already launched cultural awareness campaigns to […]

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
  • Advertising

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel

The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as Signature Judges. The 2024 MFA Awards Signature Judges are: Martin Brown, General Manager, Nestlé and AANA Chair Naysla Edwards, VP Customer Marketing & Member Experience, American Express ANZ Ben Hill, Chief Marketing Officer, Mars […]

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
  • Campaigns

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency

Working closely with Connect Hearing’s marketing team, Bread Agency developed a new communications platform and creative tagline ‘Sounds Good’ to simply communicate the benefit that prioritising hearing health with Connect Hearing can have on Aussies. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the most common causes. […]

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
  • Marketing

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March

Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March. Key celebrity and entertainment news, such as the AFL and NRL season launches, particularly the NRL Las Vegas event, the Sydney Mardi Gras parade, […]

Fur Media Partners With Mad Paws To Support Advertisers
  • Advertising

Fur Media Partners With Mad Paws To Support Advertisers

Fur Media, Australia’s first-ever pet-focused media channel, has announced a unique partnership with leading online pet platform Mad Paws. This partnership will enable advertisers to reach the estimated 1.6 million pet owners more efficiently. Lead image: Fur Media’s Nic Cann, Corey Dawson, Saskia Parton and Michael Ryan Under the partnership, Fur Media will exclusively handle […]

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
  • Campaigns

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.