Australian cricket legend Shane Warne has released his very own men’s aftershave and just in time for Father’s Day.
And if you think it stinks of sweat, VB, a stale pack of B&H and a top note of crotch rub, think again! B&T’s had a whiff and it’s a good, manly scent that should keep the flies away come summer.
The scent is called SW23 by Shane Warne, the “23” part being Warnie’s famous number he wore in one-day internationals.
A 100mls of the stuff will set you back a cool $49.95 and it appears it’s only available at your local Chemist Warehouse.
According to the official tasting notes, SW23 “opens” with “notes of fresh bergamot, mandarin leaf, cardamom and crisp apple” and then “transcends, develops and intensifies with mid notes of juniper berry, lavandin, clary sage and wild mint” before finishing with “bold base notes of Indonesian patchouli, birch wood, oak moss and leather accord”.
According to media reports, most celebs who endorse a bottom-end fragrance can expect about $1 return for each bottle sold.
Warnie’s expected to flog about 100,000 bottles and he’s said he’ll donate his share to an unspecified charity.
Commenting on his new pong, the 51-year-old told The Daily Telegraph: “I’ve had some good feedback from women, they seem to like this. People will notice you wearing it and they will comment on how wonderful you smell. It creates conversation and will make you feel happy, confident and sophisticated.”
Advertising has a rich history of being daring. From DDB’s 1960 Lemon ad for Volkswagen, to Salvador Dali designing Chupa Chup’s logo in 1969, to Droga5 pretending it was making a new Crocodile Dundee movie for Tourism Australia, the creative we crave dare to stand out! So, tomorrow B&T has teamed-up with our good friends […]
One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. The group is comprised of three separate agencies: Recognition PR; Outsource and Write Away Communication. The Recognition Group is owned by Liz Marchant [feature image] and Adam Benson, employs 31 full-time staff members and supports […]
Premium mixer brand Fever-Tree has launched its largest advertising campaign in Australia to date via indie agency New Colony. With summer on the horizon, Fever-Tree’s latest campaign encourages consumers to ‘mix with the best’ with new messaging that reinforces its brand promise as a premium, high quality mixer complementing light and dark spirits. The out-of-home […]
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]