Howorth Bolsters Leadership, Content & Communications Offering

Howorth, Ogilvy PR’s technology and business communications consultancy, has announced the appointment of a number of new team members across the company’s leadership, content and communications teams.

The new appointments strengthen Howorth’s story selling capabilities. Under this model, Howorth will align client communications with marketing and sales activity, measure outcomes against quantifiable sales metrics and reach key audiences with personalised communications.

Building the company’s consultant capabilities across the agency, new members of the Howorth leadership team include the appointment of Addie Freyne, business director and Nadine Kooiker (main photo), senior client partner. Addie, who has over a decade of experience in leading content management teams and developing integrated communications campaigns for world-leading business and technology brands, will ensure alignment in communications strategies and client goals.

Kooiker has a strong background in marketing, strengthening the Ogilvy Network specialist performance marketing expertise, using data-driven insights to optimise content and importantly drive business impact for clients.

To support the needs of our clients and deliver integrated StorySelling capabilities from earned communications through to sales enablement the Howorth team has expanded with four new specialist hires.

Kate Stewart joins Howorth as a media specialist and senior publicist. Stewart will play a critical role in creating compelling stories and deepening Howorth’s media engagement capabilities.

Growing the company’s dedicated business content offering, three strong editorial and content experts have joined the team – Luke Jovetic, senior content manager, Anastasia Prikhodko, content manager, and Patrick Martlew, content writer.

Jovetic is a seasoned copywriter working across key marketing and sales channels for technology, consumer and business organisations, helping to bring client stories to life. Prikhodko is a communications specialist and former journalist with a background in writing for senior leadership audiences across a number of sectors including small business, travel and hospitality, small business, social issues and sustainability.

Martlew brings to the role extensive knowledge in enterprise technology and as a former technology journalist. He will leverage this experience to create impactful content including executive insights and thought leadership through to value propositions and sales enablement.

Jacquie Potter, managing director at Howorth, said: “I am delighted to announce the expansion of our team. From broadening our experience in content to deepening our knowledge in media engagement, and extending our expertise in content optimisation via performance marketing.

“This newly appointed team have all the skills necessary to ensure Howorth clients gain maximum value from the stories they tell.”

Brian Corrigan, head of the editorial at Ogilvy PR, added: “Storytelling has always been a highly effective way to provoke audience interest in a brand.

“However, we recognise that it’s now harder than ever for brands to connect with the right people via the content they produce, and too many stories, therefore, fail to reach full potential.

“With this team at the helm, we can ensure that content goes that extra mile – landing those important brand messages while ensuring that audiences are kept at the heart of every campaign we produce.”

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Brian Corrigan Howorth Jacquie Potter Ogilvy