Hotwire Names Melissa Cullen As Managing Director For Communications, APAC

Hotwire Names Melissa Cullen As Managing Director For Communications, APAC

Hotwire, the global technology communications and marketing consultancy, has announced the appointment of Melissa Cullen to the new role of managing director  of communications for the Asia Pacific region (APAC). 

 

In her new position, Cullen is responsible for the Hotwire business in Australia and will expand the reputation and relationship services footprint across APAC.  

 

Speaking of the appointment, Heather Kernahan, global chief executive officer of Hotwire said, “We were looking for an experienced tech communications leader with the drive and ambition to expand our communications and public relations services in both capabilities and reach as we build with clients across Asia Pacific.”  

Melissa Cullen & Heather Kernahan

 

“Mel’s experience in running her own agency for more than a decade, her work as a senior communications strategist with global tech brands and her leadership role in the PR industry are a fantastic combination that bring value and expertise to Hotwire clients and our team,” Kernahan continues. 

 

Cullen will work alongside Anol Bhattacharya, MD of Marketing APAC, deepening the consultancy’s offerings in communications strategy, public relations, media relations, digital marketing, crisis and issues management, content production, executive thought leadership services, account based marketing, corporate narrative platforms and influencer management. 

 

On her recent appointment Cullen said, “I am thrilled to be joining Hotwire to lead our communications services across APAC into an exciting new growth chapter.  Hotwire is a truly global agency with deep expertise in technology communications and marketing and I am really looking forward to partnering with our clients to share their stories of success and deliver real commercial impact.” 

 

Previously, Cullen worked in senior roles at Icon Agency, Finchco and Ogilvy, leading on major clients including Salesforce, Westpac and Microsoft. Prior to this, Cullen was Co-Founder and Managing Director of Res Publica, where she spent fifteen years designing and delivering successful communications programs for some of Australia and the world’s best-known brands and businesses including Lion, Unilever, Westpac, Jurlique, Priceline and Gatorade.  

 

Throughout her career, Cullen has held several leadership roles within the Australian public relations industry including Chair of the Public Relations Council and Board Member of The Communications Council. 




Please login with linkedin to comment

Hotwire

Latest News

The Works Distills “Question Everything” For Archie Rose Distilling Co.
  • Campaigns

The Works Distills “Question Everything” For Archie Rose Distilling Co.

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

How AI Is Empowering Small Businesses With Creative Collaboration
  • Opinion

How AI Is Empowering Small Businesses With Creative Collaboration

Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Opinion

by B&T Magazine

B&T Magazine
Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M
  • Media

Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M

Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network
  • Media

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network

The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]

AFFINITY Launches Worley Rebrand As A Force In Sustainability
  • Marketing

AFFINITY Launches Worley Rebrand As A Force In Sustainability

Full-service CX, media and advertising agency AFFINITY has completed an 18-month-long global rebranding for ASX-listed engineering powerhouse Worley. The rebrand reflects Worley’s commitment towards being a leading force in sustainable change. Worley, a global provider of professional services in the energy, chemicals and resources sectors working across six continents, has set out on a significant […]

R.M Williams Unveils “The Mark Of An Icon” Installation To Celebrate Opening Of New George St Store
  • Advertising

R.M Williams Unveils “The Mark Of An Icon” Installation To Celebrate Opening Of New George St Store

Highlighting its craft and a world-class shopping experience, Australia’s favourite heritage brand R.M.Williams has announced a consumer competition to celebrate the opening of its new national flagship store at 345 George St. Sydney. Launching on 1 December in line with the new store opening, ‘If The Boot Fits’ invites brand lovers and new customers alike […]