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Reading: Holden Unveils Final Ever Aussie Built Commodore
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B&T > Marketing > Holden Unveils Final Ever Aussie Built Commodore
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Holden Unveils Final Ever Aussie Built Commodore

Staff Writers
Published on: 1st February 2017 at 10:41 AM
Staff Writers
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It’s a sad end of an era – the last Australian built Commodore has rolled off the production lines and Holden has just released the first images of it.

Admittedly, the only people that appear to still drive Commodores are taxi drivers and the police, and from 2018 the Commodore will be a rebadged model from GM in the US.

Screen Shot 2017-02-01 at 10.38.24 am

In a media statement, Holden’s director of communications, Sean Poppitt, sang the praises of the tech attributes of the new 2017 model, however, appeared to sing the praises of the 2018 model even more.

It’s understood the last Ford Falcon that rolled of the Australian production line sold out due to the nostalgia factor.

“Commodore has always stood for leading driving dynamics, exceptional customer value and a striking road presence, and the 2017 Commodore is a perfect example of that,” said  Poppitt.

“Not only have we added some great styling enhancements like black accents and some stunning new colours, we’ve also dialled up the technology offering with head-up display and satellite navigation available on SV6 models.”

The media release concluded that the car maker expected huge demand for the final Australian version and urged potential buyers to order the car from their local dealership “subject to availability”.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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