For the first time ever, the Hit Network has announced that it will be making one listener a guaranteed millionaire as the network launches its biggest promotion to date with $1,000,000 Alphabucks from Monday, 19 July.
More than 4.4 million* Hit Network listeners from across the nation will be eligible to register throughout the competition period from Friday, 16 July via the LiSTNR app for the chance to claim the major prize of $1,000,000.
To win, players will be selected to play their local Hit station’s game of Alphabucks, using one letter, 10 questions and 30 seconds to answer. Any player who successfully answers 10 questions with their given letter will become a national finalist.
The promotion will run across several weeks, when finalists will gather for ‘Million Dollar Day’, a live grand finale event in November, hosted by the Hit Network’s drive program hosts Carrie Bickmore and Tommy Little.
“We are so excited to be giving away a guaranteed $1,000,000 for the first time in Australian radio! We absolutely love our listeners and being part of their lives every day; to give one of them this life changing prize is the absolute cherry on top,” said Bickmore.
Little said: “You know it’s a big prize when even the hosts are nervous. I’m genuinely shi*tting myself!”
Since its launch on the Hit Network in 2017, Alphabucks has given away hundreds of thousands of dollars to players across the country, who have all successfully beat the clock and answered 10 questions correctly with one letter.
Head of Hit Network Gemma Fordham said: “Alphabucks is the ultimate game that our listeners love to play, whether they’re screaming out answers in the car or playing on-air with our shows, it has become the highly addictive and welcome part of our listeners’ morning.
“Over the past four years, Alphabucks has continued to grow from an on-air contest to an App game, an on-air Alphabucks Kids version and now Alphabucks will be more life-changing than ever before. Knowing a fruit that starts with the letter ‘G’ could be the difference between someone winning a million dollars or not!”
Listeners will be able to vie for a chance to win their way to a guaranteed $1,000,000 by downloading and registering via the LiSTNR app from Friday, 16 July.
*Source: GfK Radio Ratings. Survey 4 2021. Metro. All People 10+. Hit Network.
