Independent communications agency History Will Be Kind (HWBK) is taking its tech portfolio to the next level following a competitive pitch which has seen it win new client partner and leading business software provider, The Access Group.
A significant global player in business software technology with a track record of impressive growth including the acquisition of Definitiv and Sage Group’s local businesses in Australia and Asia earlier this year, The Access Group helps customers across sectors improve productivity with its suite of business solutions with cloud-based Access Workspace at the core.
Following the appointment of new APAC president, Kerry Agiasotis (main photo), HWBK will work with the local team to deliver an integrated communications strategy which builds brand awareness and reputation in market, and supports ambitious lead generation goals.
Joanne Schofield, director of marketing, APAC at The Access Group, said HWBK stood out in the pitch process, showcasing creativity combined with strong commercial thinking, deep expertise and a hunger to make a mark.
“With technology and COVID-19 accelerating the transformation of the workplace, The Access Group is perfectly positioned to support Australian businesses with the shift – providing software and solutions designed specifically to remove blockers and empower employees, no matter where they are.
“We’ve had a strong start in market already and are excited to be working with the team at History Will Be Kind to drive our reputation and supercharge growth, with clever and creative communications at the heart.”
HWBK business director, Edwina Brook, said the team is excited to take on the challenge of crafting a compelling local narrative for the growth-focused business, building on agency experience with other leading global brands like Google, Randstad and Vista.
“We want to work with ambitious organisations with a clear vision and purpose, and The Access Group ticks the boxes for us. Getting our heads into all facets of the business and working hand in hand with their leadership and marketing teams, we’re already starting to live and breathe the work and are looking forward to a big 2022 together.”
