A recent survey by Shopping Media Group of over 6,500 Australians, revealed that two out three respondents believed Hillary Clinton will win the U.S. Election, despite over half of all respondents (65 per cent) believing she lied about her emails usage on her personal computer during her tenure as United State Secretary of State.
The Digital Out-of-Home (DOOH) media business, Shopper Media Group has over 500 Smartlite digital advertising panels in over 200 shopping centres around Australia, and used its high tech capabilities to ask Aussie consumers what they think about the upcoming U.S. Election.
When consumers registered and accessed the free Smartlite WiFi in shopping centres, they were offered the opportunity to answer a series of questions. And as it seems, Australians wanted a voice – with 6,544 participating between October 1 and 7, with the following overall outcomes:
- 68 per cent believe Hillary Clinton will win the U.S. Election
- 32 per cent believe Donald Trump will win the U.S. Election
- Victoria and Western Australia have the most confidence in a Clinton win at 71 per cent
- 65 per cent want Hillary Clinton to win the U.S. Election
- 35 per cent want Donald Trump to win the U.S. Election
- Western Australia leads the support for wanting Hillary Clinton to win at 76 per cent
- Queensland leads the support for wanting Donald Trump to win at 43 per cent
- 65 per cent believe Hillary Clinton lied about her emails on her personal computer being in compliance with Federal Laws and State Department regulations.
Shopper Media Group CEO Ben Walker said, “ The data captured via Smartlite panels is from a national audience with.
“Combine that with an robust sample size of over 6,500 and with the questions having been asked within the past two days and results offer genuine insights into what Australians are thinking now about the U.S. Election and its candidates.”
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