HERO Agency and Toyota have joined forces to launch the new Corolla Cross SUV in a new campaign.
The car officially launched at last month’s 2022 AFL Grand Final but the new campaign was revealed late last week.
Featuring a rework of Queen’s hit “Flash,” the ad shows that “confidence comes standard” with the new SUV.
Richard Hayes, client services director, HERO said, “We were thrilled to team up with Toyota to create this celebration of the legacy the Corolla carries coming together with the excitement of a new era for the car, through the launch of the All-New Corolla Cross.”
Toyota Australia’s chief marketing officer Vin Naidoo added, “Renowned as the world’s most popular car, Toyota has sold over 1.5 million Corolla vehicles in Australia, and the release of the All-New Corolla Cross is a powerful continuation of that legacy, while diversifying our offering in the local market.
“Our Confidence Comes Standard campaign combines the confidence Corolla cars continue to instil in drivers globally, with the freedom our drivers will feel in other aspects of their life through a vehicle that is jam packed with invigorating capabilities.
“Being all about executing with conviction and celebration, the 2022 AFL Grand Final was the perfect place to officially launch this new campaign.”
Campaign credits:
Client: Toyota Motor Corporation Australia
Chief Marketing Officer: Vin Naidoo
Snr Manager, Brand Communications: Andrew Wearing
Manager Communications – Passenger & Aftersales: Taruna Aguru
Senior Passenger Communications Coordinator: Burhan Al-Rashid
Senior Passenger Communications Coordinator: Ben Casagrande
Passenger Communications Coordinator: Grace Cheah
Creative agency: HERO
CCO: Ben Coulson
ECD: Shane Geffen
CD: Andrew Woodhead
CD: Pat Langton
Copywriter: Will Fox
Chief Strategy Officer: Simon McCrudden
Senior Strategist: Tallon Maison-Kane
Client Service Director: Richard Hayes
Group Business Director: Charlie McDevitt
Business Director: Lucy Bell
Business Manager: Johnny Lwin
Lead Broadcast Producer: Roz Ruwhui
Producer: Douglas Pope
Production Company – Good Oil
Director: Adam Stevens
Executive Producer: Juliet Bishop
Producer: Chana McLallen
DOP: Ross Giardina
Sound Design & Music: Rumble Studios
Media agency: Spark
