As we gear up towards the final Changing the Ratio event for 2021 (and plenty more exciting things for 2022!), B&T has partnered with Honeycomb Strategy for an essential survey about adland inclusion.
Put together by our friends at Honeycomb, the survey seeks to understand what diversity and inclusion initiatives are already taking place in the industry, as well as strategies that are in development.
The survey data will be essential for giving the industry a clearer picture of where we stand in terms of diversity and inclusion currently, and help focus on what we need to be doing more of.
It’s an incredibly exciting opportunity to participate in a productive discussion about one of the industry’s most important, and most pressing, issues.
Renata Freund, Honeycomb Strategy’s founder and director said: “we’re excited to be supporting such a great initiative. Diversity and inclusion is core to Honeycomb’s DNA and we know how important it is to focus on ‘culture ADD’, not just ‘culture FIT’ – the more diverse our team is the better we can adapt and cater to the changing needs of the market.”
“If we can uncover valuable insights that help facilitate important conversations about Diversity and Inclusion and how we can overcome these as a collective industry, then we’re moving in the right direction.”
As well as looking at organisations, we’re also keen to hear your thoughts on the diversity and inclusion in ads and marketing as well.
Of course, there are prizes up for grabs too: one double pass to B&T‘s Women in Media awards, and one double pass to B&T‘s 30 Under 30 awards for 2022.
Don’t miss out on this wonderful chance to contribute to our understanding of D&I in adland!
Check out the survey here.
