Help Grow Your Business With LinkedIn Marketing Labs Certification

Help Grow Your Business With LinkedIn Marketing Labs Certification
SHARE
THIS



With more and more marketing activity taking place on LinkedIn, marketers are now looking to demonstrate their expertise on the platform.

To help address this need, LinkedIn Marketing Labs last week launched two new global certifications; LinkedIn marketing fundamentals and LinkedIn marketing strategy.

ADVERTISING

Speaking to B&T, LinkedIn’s National Agency Lead Helen Girdlestone [pictured] explained that the new certifications reflect the change in work the pandemic has brought with it.

“As we navigate our way through the global pandemic, we have seen LinkedIn member behaviour adapt to the seismic shift of remote working life,” Girdlestone said.

“That said, the fundamental need for businesses to connect with new and existing customers has not changed and we have seen those conversations migrate to the LinkedIn platform at a phenomenal rate.”

Girdlestone pointed to recent data, which shows conversations between members up by 43 per cent, content shared increasing by 29 per cent and in the last year group chat messages lifted by 40 per cent.

“There has never been a better or more necessary time for marketers to connect with a community that is receptive to their messages. That is why we are particularly excited about this launch,” she said.

A ‘MUST-HAVE’ FOR B2B MARKETERS

B2B marketers are now expected to be proficient with LinkedIn, with the platform fast becoming a ‘must-have’ on any B2B marketing plan.

And as Girdlestone explained, the focus is now on using LinkedIn as a way to grow.

“Simply put, B2B marketers can use these certified skills to grow their business. Best practice target setting, leveraging our unique first party data, setting objectives and KPIs in the platform will ultimately drive more successful outcomes,” she said.

“As an agency, by completing certification, client teams are officially recognised as qualified to consult and advise an advertiser on full-funnel LinkedIn Marketing strategies alongside the ability to then implement, execute, optimise, and report on these strategies.

“It is essential for agencies to showcase their expertise when pitching for new business and to ensure current clients remain confident that their chosen agency has the skill sets needed to help their brand stand out.”

With LinkedIn Marketing Solutions currently in a state of ‘hypergrowth’, Girdlestone said there has been “increased investment” into the core product offering.

Looking forward, this investment will result in a number of new offerings for marketers.

“We will continue to build on the Marketing Labs offering and in the next year we hope to introduce two new facets of certification for tech partnerships and content. We will also pilot Agency-level certification towards the end of the year,” she said.

Are you interested in learning more about the LinkedIn Marketing Labs Certification?? Take your certification course today.  

Once agencies have successfully completed their certifications they can enter their details here for some LinkedIn Swag (whilst stocks last).

Please login with linkedin to comment

LinkedIn

Latest News

Channel 7 Reporter Attacked With ‘Urine’ While Reporting!
  • Media

Channel 7 Reporter Attacked With ‘Urine’ While Reporting!

Channel 7 reporter, Paul Dowlsey had an energy drink thrown at him and sprayed with what he thinks was urine, while trying to cover the tradie protest over mandatory vaccines in Melbourne.  Protestors, many donned in the signature tradie uniform of neon yellows and oranges, took to the streets in Melbourne yesterday. Hundreds marched through […]

JCDecaux Unveils Mass Digitisation Plans After Snaring Huge Sydney Trains Advertising Contract
  • Advertising
  • Media

JCDecaux Unveils Mass Digitisation Plans After Snaring Huge Sydney Trains Advertising Contract

JCDecaux has announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years. The company, still smarting from relinquishing the City of Sydney contract to […]

The Lab Expands Executive Team With Three Promotions
  • Marketing

The Lab Expands Executive Team With Three Promotions

Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
  • Marketing

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]