Heineken Brilliantly Plays On Christmas Clichés In New Festive Campaign Via Publicis Italy

Heineken Brilliantly Plays On Christmas Clichés In New Festive Campaign Via Publicis Italy
B&T Magazine
Edited by B&T Magazine

After a year filled with the unexpected, people can hopefully still take comfort in the traditions that come with Christmas and if we can get together, socialise responsibly with friends and family.

Heineken has launched a new global campaign, ‘Holidays as Usual’, which plays on these cliché occasions and shows they might be the only thing that stay the same during an ever-changing 2020.

Developed by Publicis Italy and shot by production company Skipless, the film shows ‘typical’, contrasting opinions between family members and trivial annoyances that many can relate to, from what to watch on the TV, to a firm ‘no shoes inside’ policy, house decorations and garish Christmas sweaters.

And though these may be irritating in the moment, the point Heineken is trying to make is that they are ultimately cherished and appreciated, now more than ever.

Maud Meijboom, Heineken’s brand development and communications director, said: “As many people have missed connecting with family and friends this year, with some only able to reunite virtually, we wanted to bring a fresh and playful perspective to what it means to spend the holidays together.

“With Holidays as Usual, we hope people reminisce on their own family get-togethers, start feeling the holiday cheer and if they are able to, plan to reconnect in a socially responsible way—all while recognising that it’s the little things that make the holidays special!”

The campaign includes 10, 15, 30, and 45 second films, along with digital and social assets, and out of homes that will be launched in multiple countries during the 2020–21 holiday season.

The film can be viewed on TV, online and across social media and is available in different formats.

Holidays as Usual is part of Heineken’s #SocialiseResponsibly campaign, which encourages people to enjoy social experiences, but in a responsible way.

Credits for the campaign are as follows:


Senior director global Heineken brand: Bram Westenbrink

Heineken brand development, communications director: Maud Meijboom-van Wel

Heineken communication manager: Eun Jung O

Publicis Italy

Global chief creative officer Publicis WW: Bruno Bertelli

Chief creative officer Publicis Italy: Cristiana Boccassini

Global executive creative director: Luissandro Del Gobbo, Mihnea Gheorghiu

Global creative director: Sandra Bold, Eoin Sherry

Creative director, head of art: Costanza Rossi

Art director: Marina Perta

Copywriter: Pamela Bianda

Global strategy director: James Moore

Senior strategist: Margherita Tuvo

Head TV production: Francesca Zazzera

TV producer coordinator: Cinzia Morandi

Worldwide account director, global client service director: David Pagnoni

Global client service director: Patricia Synephia, Eleni Charakleia

Group account director: Ilaria Castiglioni

Account Supervisor: Come de Courcelles

Account Manager: Marta Wereszczynska

Account intern: Tinatin Prangishvili


Production company: Skipless

Director: Markus Walter

DOP: Martin Ruhe

Executive producer: Franziska Stubenruss

Producer: Alice Chauvain

Editor: Fabrizio Squeo

Post-production company: MPC/Prodigious

Colour grading: MPC

Music: Sizzer

Music supervision: Michael Bertoldini

Music producer: Seppl Kretz, Michiel Marsman

Sound studio: Grand Central

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Heineken Holiday as Usual Publicis Italy Skipless

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