Heckler Promotes Charu Menon To Singapore EP

Heckler Promotes Charu Menon To Singapore EP
SHARE
THIS



Design, animation and visual effects house Heckler has bolstered its South East Asia operation with the appointment of Charu Menon as executive producer of its Singapore studio.

Menon (featured image), who has worked at Heckler’s Sydney headquarters for the past three years as a senior producer, has been promoted and relocated to Singapore for the role, working with brands including Tiger Beer, Nike, SK-II and Zilingo.

Heckler made its first international expansion in March this year, launching in Singapore with Richard Mayo-Smith appointed as managing director in order to capitalise on the increasing importance of the country as a leading post production hub.

Mayo-Smith said: “We have hit the ground running since opening our studio in Singapore and I’m delighted we’ve been able to promote from within and appoint Charu as our EP to grow the business further.

“She is passionate about the industry and her experience will be invaluable to our growing client base here.”

Menon is a multi platform producer with more than twelve years experience in film, TV, advertising and digital content across both Australia and India.

She has produced award winning campaigns, including Nike’s Hyper Court, and worked with global clients including Vodafone, Westfield, McDonald’s, Fitness First and Tinder.

In addition to her work at Heckler, she has produced a documentary short exploring the hotels in the holy Indian city of Varanasi where people of strong faith go to die in the hopes of achieving salvation.

The project has garnered international attention with broadcasters in Australia, Japan, Europe and New Zealand expressing interest in airing the film.

She has also been commissioned by Tourism Australia to direct and film a series of video diaries promoting Australian destinations to Indian audiences and was recently named as a finalist in B&T’s Women in Media Awards 2019.

Menon commented: “The opportunity to work for Heckler Singapore was one too good to pass up.

“I’m looking forward to working with the team in Singapore and continuing to build the business and deliver the outstanding work we’re known for.

“It’s an exciting time to be in Singapore as it is truly the epicentre of creativity and innovation in South East Asia right now.”

Please login with linkedin to comment

Charu Menon heckler

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]