Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients.
Haylie Marchant moves into a new national role as head of strategy at Haystac.
Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business program and oversee the continued development of PR best practice.
With a key focus on results measurement and brand planning, Haylie will work closely with Haystac’s head of social, Hien Pham, and the BWM Dentsu brand planning teams.
Kate Ward transitions into a permanent leadership role as general manager of Haystac Brisbane, from acting head of Haystac Brisbane.
Ward has been a key driver of the Haystac Brisbane business with Marchant over the past four-and-a-half years and leads the agency’s diverse portfolio of clients including Aveo, Sigma Healthcare (Amcal and Guardian) and Indooroopilly Shopping Centre (AMP Capital Investments).
Haystac Brisbane was also appointed to the GSK agency roster earlier this year.
In addition, Nicole Hamilton progresses from head of PR in Melbourne to general manager of Haystac Melbourne.
Over the past 12 months, Hamilton has led the Bunnings ANZ PR program, re-signed Officeworks, won the Moomba Festival business for the second year in a row, and continues to lead work on a roster of blue chip clients, including BP.
Hamilton has also worked closely with Belinda Murray, BWM Dentsu managing director Melbourne, to develop a truly integrated creative, social, PR and content offer to Melbourne clients.
This integrated approach helped BWM Dentsu and Haystac win the Nandos account and a brand campaign for Chris’ Dips.
Commenting on the promotions, BWM Dentsu public relations group managing director Tim Powell said: “It gives me a sense of real pride to know that we have been able to create career opportunities for our senior staff and accommodate the growth of the next generation of leaders in Haystac.
“Continuity of the senior team and a shared vision for what PR should be achieving for brands has driven Haystac’s growth and blue chip client list over the past two years.”
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]
Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]