With ScoMo announcing on Friday that lockdowns won’t end until 80 per cent of Aussies are fully vaccinated against COVID-19, and vaccine hesitancy still hanging around like a bad smell, it’s time that Adland takes a stab at helping more of us get the jab.
So, we at B&T have created a little competition for you all: the Good AZ Gold Adland Challenge.
That’s right. We’re throwing open our audience to all comers to put their best efforts into creating a top ad for the AstraZeneca shot.
Australia has always been held in high esteem globally as one of the benchmark countries when it comes to public health communications, and right now, we need to pull the proverbial rabbit out of the hat!
So, it’s simple. B&T understands there were 30-odd agencies pitching for the federal government’s vaccine messaging, so there’s probably a killer idea or two just lying around in bottom drawers.
Whether it’s rebadging AZ’s credentials (we’re all supposed to have that now, aren’t we?) or just getting the anti-vaxxers to lock themselves away and stay off Facebook, let’s get the message out there.
Submit your ideas for the Good AZ Gold Adland Challenge (storyboards and concepts are all good) and we’ll showcase them to the entire advertising, marketing and media cohort, and let you be the judge!
Then, we’ll talk to a few of our dear friends in the media game and see if we can’t just get one or two on air.
This is your chance to do something actually life-changing: convincing Australia to get vaccinated.
Go on, get your ideas in HERE by 11:59pm (AEST) on Wednesday 4 August 2021. Your ad could get Australia vaxxed.
And, if you’re looking for a bit of inspo, perhaps this cracker of a video will give you the booster shot you need!
