B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Have A Shot At Your Own Vaccine Ad & Enter B&T’s Good AZ Gold Adland Challenge!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Have A Shot At Your Own Vaccine Ad & Enter B&T’s Good AZ Gold Adland Challenge!
AdvertisingCampaigns

Have A Shot At Your Own Vaccine Ad & Enter B&T’s Good AZ Gold Adland Challenge!

Staff Writers
Published on: 2nd August 2021 at 12:00 PM
Staff Writers
Share
2 Min Read
SHARE

With ScoMo announcing on Friday that lockdowns won’t end until 80 per cent of Aussies are fully vaccinated against COVID-19, and vaccine hesitancy still hanging around like a bad smell, it’s time that Adland takes a stab at helping more of us get the jab.

So, we at B&T have created a little competition for you all: the Good AZ Gold Adland Challenge.

That’s right. We’re throwing open our audience to all comers to put their best efforts into creating a top ad for the AstraZeneca shot.

Australia has always been held in high esteem globally as one of the benchmark countries when it comes to public health communications, and right now, we need to pull the proverbial rabbit out of the hat!

So, it’s simple. B&T understands there were 30-odd agencies pitching for the federal government’s vaccine messaging, so there’s probably a killer idea or two just lying around in bottom drawers.

Whether it’s rebadging AZ’s credentials (we’re all supposed to have that now, aren’t we?) or just getting the anti-vaxxers to lock themselves away and stay off Facebook, let’s get the message out there.

Submit your ideas for the Good AZ Gold Adland Challenge (storyboards and concepts are all good) and we’ll showcase them to the entire advertising, marketing and media cohort, and let you be the judge!

Then, we’ll talk to a few of our dear friends in the media game and see if we can’t just get one or two on air.

This is your chance to do something actually life-changing: convincing Australia to get vaccinated.

Go on, get your ideas in HERE by 11:59pm (AEST) on Wednesday 4 August 2021. Your ad could get Australia vaxxed.

And, if you’re looking for a bit of inspo, perhaps this cracker of a video will give you the booster shot you need!

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AstraZeneca, COVID-19 vaccine, covid-19 vaccine ads, Good AZ Gold Adland Challenge, vaccine ads
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?