Havas Media Group has announced the promotion of Nick Kavanagh to the newly created role of head of integrated strategy and planning.
Kavanagh is a multi-award winning communications strategist with experience working in both media and advertising agencies. Kavanagh joined Havas Media at the start of 2020 from McCann London as head of communications strategy, helping to develop both the agency product and overseeing strategy on clients including Destination NSW and TK Maxx.
Virginia Hyland, CEO of Havas Media Group, said: “We are thrilled to be promoting from within again, and Nick is very deserving of this exciting new role. As Head of Integrated Strategy and Planning, Nick will continue to develop Havas Media’s strategic output to deliver joined up thinking across the consumer pathway touchpoints. He will oversee the delivery of that strategic vision in a way that unites all facets of our integrated agency offering; from CRO, shopper marketing, performance digital, brand work and smart content delivery.”
Kavanagh said: “As a leadership team we are committed to building an agency designed wholly around generating growth for our clients. This obviously requires agility and deep understanding of their specific needs and challenges, but also a more integrated approach to how we deploy our collective agency expertise to meet them.”
“Expanding my role from head of strategy, coupled with our recent hires, will ensure Havas Media continues to deliver meaningful media experiences – experiences that are both innovative and data driven – that deliver tangible commercial returns.”
