Havas Melbourne Encourages People To Travel Through Food Experiences With Mil Lel Parmesan In Latest Campaign

Havas Melbourne Encourages People To Travel Through Food Experiences With Mil Lel Parmesan In Latest Campaign
SHARE
THIS



Havas Melbourne has launched an integrated campaign, ‘Let Taste Take You Places’, for Australian Parmesan cheese brand, Mil Lel.

The campaign from the Havas Melbourne ‘Village’ includes creative, media, social and influencer marketing activity.

 The idea is born from the simple truth: Great food isn’t just delicious; it has the power to transport us. The campaign provides inspiration for people seeking to elevate their home cooking by providing tips on using Parmesan in many different cuisines, encouraging people to travel the world through their taste buds.

The integrated campaign includes podcasts and content from talent including TV chef Gary Mehigan, who shares personal stories of the relationship between food and travel. 

In addition to YouTube pre-rolls and online display, the campaign also uses immersive ad formats including Facebook’s dynamic Instant Experience and VDX’s rich media ad unit to deliver a digital hub of content containing recipes, food travel stories and product usage advice within the ad itself, to deliver meal time inspiration.

Mike Murray, Head of Marketing at Saputo Dairy Australia, said: “The idea reinforces both the relevance and the tastiness of our product at a time when many people have a fresh passion for cooking at home. Even as social restrictions ease, home cooking continues to be a hot topic in households across the country and this campaign is aimed at adding value to our customers’ lives.”

Tim Higginson, General Manager for Creative at Havas Melbourne, said: “This is a great example of the Village coming together to get a campaign into market quickly and to create something that is both helpful and inspiring”.

To find out more information on Mil Lel, head to https://www.facebook.com/MilLelAustralia/ or https://www.instagram.com/millelaustralia/.

 

Please login with linkedin to comment

havas melbourne mil lel

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]