Havas Media Group Australia has added QBE to its growing client portfolio, winning the media account following a competitive pitch.

Mike Wilson, CEO, Havas Media Group Australia, commented, “This is a fantastic win for our agency as QBE becomes one of the biggest clients in our expanding portfolio. We’re excited about the opportunities smart strategy, innovation, and data and analytics have to offer within the insurance category, and we’re looking forward to working with QBE to drive its campaigns further.”

Havas Media will begin work with QBE immediately and will manage the insurance brand’s media buying portfolio across all media.